280 Group Announces Partnership with Ryma

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FeaturePlan™ to support Optimal Product Process™. The 280 Group, a Silicon Valley-based product marketing and product management consulting and services firm, and Ryma, a leading provider of Product Management software solutions, today announced a partnership that will see the 280 Group’s Product Management LifeCycle Toolkit™ templates, from their award-winning Optimal Product Process, integrated as an add-on to Ryma’s FeaturePlan™ software solution.

The 280 Group, a Silicon Valley-based product marketing and product management consulting and services firm, and Ryma, a leading provider of Product Management software solutions, today announced a partnership that will see the 280 Group’s Product Management LifeCycle Toolkit™ templates, from their award-winning Optimal Product Process, integrated as an add-on to Ryma’s FeaturePlan™ software solution.

“FeaturePlan is an excellent solution that has been widely adopted by customers,” said Brian Lawley, CEO and Founder of the 280 Group. “Now FeaturePlan and 280 Group customers will be able to leverage the functionality it provides while applying the 280 Group’s Optimal Product Process methodology.”

FeaturePlan is a central knowledge base and decision making tool that stores all product information, from new customer ideas and customer enhancement requests, to market and technical requirements. It allows companies to identify market problems and define the features and roadmaps to best respond to customer’s needs through the products they develop.

The 280 Group’s Optimal Product Process is a product lifecycle management process and methodology that was developed by a team of experts with over 150 years of combined product management experience. The Process supports the Association of International Product Marketing & Management seven-phase worldwide-standard product lifecycle with corresponding training, certifications and templates that covers everything a company or team needs to create products that delight customers and maximize revenues and profitability.

With the FeaturePlan add-on, users of the Optimal Product Process will be able to leverage its strengths through an integrated product management solution that also serves as a central knowledge base that stores all product-related information, aligns stakeholders and facilitates collaboration. Users can start with the Microsoft Office templates in the Product Management LifeCycle toolkit to implement the Optimal Product Process, or they can go straight to FeaturePlan for an effective software-based solution.

“The 280 Group’s products are used by tens of thousands of people in companies worldwide, ranging from startups to Fortune 500 enterprises,” said Michel Besner, President & CEO of Ryma. “Ryma is very happy to be partnering with them to build on what is already the industry’s leading product management solution, and positively impacting the lives of product managers around the world.”

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BRIAN LAWLEY
280 Group LLC
(408) 834-7518
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