Savtira Executing start-up eCommerce Vision in the ‘Cloud’ with Growing Staff, Experienced Management Team

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More than 20 executives and directors driving a new cloud-based ecommerce solution

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We have more than 300 years of combined expertise from the people running the daily operations of Savtira, Roberts said

Perhaps Geoffrey Moore put it best when he penned Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers in 1991, educating a blossoming digital world to the ups and downs of high-tech product marketing. In his original work, which has since spun off follow-up titles, Moore outlines how tech products start out selling well inside a like-minded market of fellow tech-savvy consumers before hitting a “lull” he calls “the chasm” where the company transitions to selling its product to mainstream buyers.

Fast-forward 21 years and these underlying principles still ring true in the next global e-commerce space, that Savtira characterizes as selling goods and services in the “cloud.”

Welcome to entrepreneurial marketing. Welcome to modern day start-up life. Welcome to Savtira.

“We are an employee-owned company where everybody has stock and they balance higher rewards with higher risks,” said Timothy M. Roberts, President and Chief Entrepreneurial Officer of Savtira. “We have the vision, strategy, leadership, and brand to execute a reinvention plan for large companies (whose current business models are) reaching the end of their life cycles.”

Savtira is a Software-as-a-Service (SaaS) Cloud Commerce solutions company poised to inject new life in to large e-tailers, traditional retailers, computer OEMs, cable operators, broadcast affiliates, publishers, content developers/distributors and other Fortune 500 companies. The goal is to get them to market faster by leveraging the Savtira cloud-based infrastructure that has been in the planning stages for nearly a decade, and in place for more than a year.

Using the Crossing the Chasm model, Savtira has passed the Innovators, Early Adopters and Early Market stages and is leaving the “Chasm” with its sights set on entering the “Bowling Alley” stage and preparing for the “Tornado.” These two latter phases are critical as it signals the transition from a new and novel product offering to one that that can be purchased, used, and sustained by the general market.

According to Moore, these challenges are unique to the high-tech industry, and Savtira is positioned to handle the typical bumps in the road.

Here’s what Savtira’s cloud-based ecommerce solution offers:

  •     An ecommerce engine, client-branded in 30 days, running in 60 days and operating a revenue sharing model within 90 days
  •     A product catalog of 20 million digital and physical goods, all available for direct purchase by consumers and for cross-selling opportunities
  •     A streaming Entertainment Distribution Network (EDN) which streams movies, music, games, and software over the Internet on-demand, with no download required
  •     A Digital “locker” for consumers to store all of their digital content in one place, where it’s accessible, viewable, and playable from any Internet-connected device

Savtira positions itself as a business channel partner, selling its client’s products “behind the scenes.” Digital businesses have the option of engaging the full suite of Savtira’s offerings or integrating any component with their existing portfolio.

More than 20 executives and directors driving a new ecommerce solution:

Savtira has structured a world-class team of professionals, all laser-focused on partnering with companies looking to sell their goods and services without the traditional overhead required to launch a new ecommerce site. The ever-growing Savtira staff of 100+ has a leadership team at the helm that reads like a “who’s who” from the ecommerce, entertainment, marketing, and technology industries.

“We have more than 300 years of combined expertise from the people running the daily operations of Savtira,” Roberts said. “From running companies and executing business plans to developing technology and bringing products to market, we have talented subject matter experts on our staff working for you.”

Savtira leaders have collectively advanced globally recognizable brands such as: Sony,, Napster, Xerox, AltaVista, Comp USA, J.C. Penney, Digital River, 1800 Hotels, Priority Telecom, Oracle, GameStreamer, GE, GM, IBM, Kodak, Kraft, Microsoft, Accenture, Borders, NHL, MetLife, La-Z-Boy and more.

About Savtira
Savtira is in the business of digital distribution with a Software-as-a-Service (SaaS) ecommerce platform that provides a turnkey system for the distribution, marketing, merchandising, and sale of digital media and physical goods in a single store, and in a single, unified shopping cart. Savtira-powered eStores are designed to meet the specific needs of retail partners and are custom-branded for each one. To facilitate the delivery of digital content, Savtira is building a new-generation, carrier-class Entertainment Distribution Network (EDN), streaming all digital media from the cloud, with a feature set that eclipses anything on the market. The company is headquartered in Tampa, Fla., and has an office location in the United Kingdom. For more information on Savtira, visit: or call 813.402.0123. Follow us on Twitter at:

Savtira is a registered trademark. All other product and service names mentioned are the trademarks of their respective companies.

Media Contact
Savtira Corporation
Direct: (813) 440-3841        Fax: (813) 440-3800


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