The platform drives online traffic, giving agents and their listings a clear competitive advantage in the marketplace.
Chicago, IL (PRWEB) February 28, 2012
Michael Pierson and Chris Eigel, principals of the prestigious Chicago real estate firm Prudential Rubloff Properties, have announced the launch of VHT ImageWorks, a comprehensive SEO platform designed to drive even more traffic to its website, Rubloff.com. The platform takes the online buyer directly to the source of the listing information, the brokerage that is listing the property.
“Prudential Rubloff is extremely pleased to offer VHT ImageWorks,” said Pierson. “The platform drives online traffic, giving agents and their listings a clear competitive advantage in the marketplace. This aggressive and proactive Search Engine Optimization (S.E.O.) program is the latest innovative marketing tool Prudential Rubloff provides to agents and their clients.”
VHT ImageWorks was designed by Internet entrepreneur and Orbitz founder Alex Zoghlin. It is the first marketing platform that produces measurable results by significantly improving brokers’ search engine-generated traffic and sales conversion rates. Brokers using the platform elsewhere in the country experienced a 37 percent average increase in web visits from search engines.
Prudential Ruboff’s ImageWorks platform consists of powerful components to drive traffic to listings. Patrick Bergner, Senior Vice President and Director of Marketing, explains, “With the implementation of this visionary program, Rubloff.com affirms its place among the top real estate websites serving Chicagoland and Southwest Michigan,” said Bergner. “Through the platform, each Prudential Rubloff listing receives special SEO treatment allowing it to appear higher in searches than was possible in the past. As a result, we anticipate a significant bump in web traffic from search engines within the next few months. We view this as a considerable benefit to agents and consumers alike, and it all happens seamlessly without any action on behalf of the listing agent. This progressive marketing initiative is the latest enhancement to our website, Rubloff.com. But, as always, we are looking to the future!”
About Prudential Rubloff Properties
Prudential Rubloff Properties has 15 sales offices with over 900 sales professionals and staff in Chicago’s Gold Coast, Lincoln Park, Lakeview and South Loop neighborhoods, as well as suburban Evanston, Hinsdale, Lake Forest, Libertyville, Northbrook, Wheaton, Winnetka and Michigan’s Harbor Country. Prudential Rubloff Properties is the exclusive provider of Prudential Rubloff Mobile, a free mobile application that allows users to explore all homes for sale, for rent or that have recently sold in the Chicagoland and Southwest Michigan areas from their mobile device. Prudential Rubloff Properties is also the exclusive provider of Premier Market Watch, a consumer trend and analysis tool for neighborhoods and communities in Chicagoland’s Cook, Lake and DuPage counties. To receive Premier Market Watch reports, or to download the Prudential Rubloff Mobile application, please visit Rubloff.com.
Prudential Rubloff Properties is an independently owned and operated member of Prudential Real Estate Affiliates, a full-service residential and commercial real estate network with nearly 1,600 franchise offices and approximately 54,100 sales professionals in the franchise network in the United States and Canada. Prudential Rubloff ranked first in the Midwest and sixth in the nation in the Prudential Real Estate Network in 2010. For additional information and the finest online residential real estate experience in Chicagoland, please visit Rubloff.com.