'Attire to Inspire' - LA’s Premiere Fashion Fundraiser Poses a First Look into the Shape of Fashion’s Future

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Though LA Fashion Week officially begins on March 9, ‘Attire to Inspire’ will highlight bold and beautiful trends, (and possibly startle the crowd with a first glimpse of new designs), on Thursday, March 8, 2012. In a casual-chic atmosphere, this year’s strutting will take place at The Conga Room at LA Live - 800 W. Olympic Blvd. in Downtown Los Angeles.

Journalists and savvy buyers from around the world come to Los Angeles to cover the latest and the greatest fashion events, but it’s the BREATHE LA ‘Attire to Inspire’ Fashion Fundraiser that gets a jump on LA’s Fashion Week, revealing some of LA’s hottest fashion designs. Though LA Fashion Week officially begins on March 9, ‘Attire to Inspire’ will highlight bold and beautiful trends, (and possibly startle the crowd with a first glimpse of new designs), on Thursday, March 8, 2012. In a casual-chic atmosphere, this year’s strutting will take place at The Conga Room at LA Live - 800 W. Olympic Blvd. in Downtown Los Angeles.    

With the anticipation mounting, press and fashionistas alike are posting and tweeting about what’s going to take shape for the 2012 fashion scene. LA - renowned for its innovative, daring fashion expression and avant-garde styling - will get its first eyeful of the year of three of the most creative and talented designers in the industry, Yotam Solomon, Moods of Norway and VBN. These extraordinary designers are joining forces for this spectacular night of fashion and entertainment to benefit BREATHE LA’s efforts to improve the air quality and defeat the asthma crisis facing Southern California.

Typically the audience is industry-only at Fashion week shows, but ‘Attire to Inspire’ gives ALL Angelenos a chance to share in the excitement of LA’s fashion scene, and get an insight into the creative world of these influential designers.

"Air is such an essential part of our being. It is up to us Angelenos to make sure it’s clean and healthy for everyone in our community." –Yotam Solomon.

Yotam Solomon is a Los Angeles-based, Israeli-born fashion designer, whose designs from his eponymous collection have been seen on celebrities such as Nikki Reed, Christian Serratos, Monet Mazur, Stacy Keibler and Kim Kardashian. YOTAM SOLOMON luxury brand is focused on eco- friendly avant-garde living. Designing ready-to-wear, footwear and accessories from natural elements sustaining healthy living and comfort ability are uniquely combined with high fashion. Inspiring and empowering are the main priorities of this brand - its motto being - ‘slip into the extraordinary.’ Quoting British Vogue, "Although not simple or classic, Solomon's first real design collection reminds audiences that showmanship and high-fashion are in fact still intact in California."

“Moods of Norway is ecstatic to have linked up with such a magnificent organization (BREATHE LA) and such an incredible Fashion Show and presentation”, says Stefan Dahlkvist, U.S. Ambassador to the brand. "We hold tight to our mantra of, 'happy clothes for happy people,' and we're happy to help BREATHE LA with its mission of advocating clean air to ensure 'happy lungs.'"

Moods of Norway, the captivating lifestyle brand synonymous with the fusion of international fashion design and traditional Norwegian heritage has had a presence in Los Angeles since 2009 and is a favorite shopping destination for men and women. Besides making their grandmas happy, the design trio at the helm of Moods of Norway aim to make happy clothes for happy people around the world. Inspired by years of global travels, nights of sizzling cocktails and international studies, two Norwegian designers Simen Staalnacke and Peder Børresen teamed up with longtime friend and fellow Norwegian, Stefan Dahlkvist, to create Moods of Norway in 2003. Moods of Norway is a reflection of Simen, Peder and Stefan’s globe-trotting and action-filled lifestyle. The brand still has its headquarters and showroom in the town of Stryn, a magical place known for glaciers, salmon fishing and one newly opened escalator. Their 6 retail stores are throughout Norway, a flagship in Iceland and in Japan, and each one is complete with a life size golden tractor, which serves as the brand’s logo.

“We're really excited to be working with such a great organization like BREATHE LA. It's a goal of our company to team up with people that are like minded when it comes to the environment. BREATHE LA shares those same values so we are really looking forward to being part of such a great event!” Devon Craychee, VBN.

VBN is a brand unique in its commitment to produce fashionable, men’s and women’s organic and eco-conscious contemporary clothing that promotes leading edge environmentally sustainable and socially responsible production practices. With the design of each VBN garment, virtually every component right down to the stitching and labels is scrutinized for adherence to the company’s credo “to make each VBN garment push the envelope of environmental sustainability.” Adhering to the strictest possible standards, VBN balances its eco commitment with its desire to profitably satisfy the growing mainstream demand for soft and comfortable contemporary eco clothing. VBN’s ultimate goal is to share their knowledge in order to improve the environmental record of the garment industry as a whole. Additionally, VBN gives back to its community through partnerships with non-profit organizations that share its vision. VBN products are sold at Neiman-Marcus, select Nordstrom doors, and over one-hundred and fifty specialty stores nationwide.

On a more serious note, it’s important to not lose sight of all the important work that BREATHE LA is doing for the LA community. The non-profit organization was established in 1903 and is committed to improving lung health and air quality. Their mission is to promote clean air and healthy lungs through research, education and advocacy. Proceeds from the show and silent auction will fund the organization’s mission of pursuing clean air and healthy lungs for everyone in Los Angeles County. http://www.breathela.org

Real life and flights of fancy will walk hand-in-hand on the ‘Attire to Inspire’ runway, proving once again the fashion industry’s dedication to contributing to a meaningful and healthy quality of life within the community. This is the night for all Angelenos to put their economic woes and personal issues aside, and enjoy a powerful, entertaining and inspirational look towards the future of fashion.    

Attire to Inspire - Thursday, March 8, 2012. Cocktails - 6:30 P.M. Fashion Show -7:30 P.M. The Conga Room at LA Live - 800 W. Olympic Blvd., Downtown Los Angeles
For ticket purchases and information please visit http://attiretoinspire.eventbrite.com

Media Contact: Robert Gard
323-935-8050 ext. 228


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Rob Gard
Breathe LA
323-935-8050 228
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Rob Gard
Breathe LA
323-935-8050 228
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