“Change Your Perspective” with GES® at EXHIBITOR2012

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Free Airport Shuttle on Sunday, March 4, from 11 a.m. to 7 p.m.

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Global Experience Specialists (GES), a leader in exhibition, event and retail marketing services kicks off EXHIBITOR2012 by inviting attendees to “Change Their Perspective” of what’s possible for their trade show program by visiting GES at booth #1239. GES will share:

  •     Tools to track and measure responses – not just post show analysis, but real-time


  •     Creative ideas that turn exhibit space into an exciting, engaging experience
  •     New ways to capture attendee preferences to market more relevantly to them after the show

All EXHIBITOR2012 attendees are invited to skip the long, airport taxi line and opt for the convenient and complimentary shuttle provided by GES. The shuttle will operate every 30 minutes from 11 a.m. to 7 p.m. on Sunday, March 4, from McCarran International Airport to Mandalay Bay. GES representatives holding balloons and signage will be located near airport escalators and exits to direct guests to the shuttle.

GES will conduct focus groups throughout the show to discuss cutting-edge trends and technologies that will enhance the industry. Focus groups are offered for corporate trade show managers and exhibitor appointed contractor staff. For more information or to participate in a focus group, contact David Saef at dsaef(at)ges(dot)com.

As part of GES’ commitment to continuous learning, some of the company’s most passionate professionals will present the following 15 sessions:

  •     International Exhibiting - A Primer for Success (Sunday, 1 – 4:30 p.m., S708)
  •     Exhibiting in Dubai and Abu Dhabi (Monday, 8 – 9:30 a.m., M706)
  •     The Millenials are Coming! (Monday, 8 – 9:30 a.m., M316)
  •     Passport to the Future of Design (Monday, 10 – 11:30 a.m., M710)
  •     Don’t M.I.S. Your Target (Monday, 3:45 – 5:15 p.m., M110)
  •     Field Trip: Phantom of the Opera Backstage Tour (Monday, 3:45 – 6 p.m., M615)
  •     Profiles in Excellence: Bell Helicopter: Taking Holistic Marketing to New Heights

        (Tuesday, 8 – 9:30 a.m., T310)

  •     Field Trip: Exhibit Trek (Tuesday, 8:30 – 11:30 a.m., T624)
  •     Exhibiting and The Law: What You Need to Know (CTSM) – offered twice due to popular

        demand (Wednesday, 10 – 11:30 a.m., W20712 and Thursday, 10 – 11:30 a.m. R20712)

  •     Advanced Learning Session: Cut Through the Clutter (Wednesday, 10 – 11:30 a.m., W105)
  •     Liquor Liability and The Law: What You Need To Know (CTSM) – offered twice due to

        popular demand (Wednesday, 3:45 – 5:15 p.m., W41912 and Thursday, 1 – 2:30 p.m.,

  •     How to WOW (Thursday, 10 – 11:30 a.m., R603)
  •     Designing for Reuse (Thursday, 1 – 2:30 p.m., R616)

GES will also host eight Peer2Peer Roundtables:

  •     Marketing to the Millennial Generation (Monday, 5:30 – 6:30 p.m., MP23)
  •     Holistic Marketing Implementation (Tuesday, 5:30 – 6:30 p.m., TP24)
  •     International Design Trends (Tuesday, 5:30 – 6:30 p.m., TP1)
  •     Social Media Legal Issues (Tuesday, 5:30 - 6:30 p.m., TP20)
  •     Identifying Target Attendees (Wednesday, 5:30 - 6:30 p.m., WP24)
  •     Liquor Liability (Wednesday, 5:30 - 6:30 p.m., WP21)
  •     WOW Factor for Your Brand (Wednesday, 5:30 - 6:30 p.m., WP17)
  •     Green Exhibiting (Wednesday, 5:30 - 6:30 p.m., WP25)

GES has created an array of touch points for attendees to “Change Their Perspective” and leave EXHIBITOR2012 with a new point of view on what’s possible for their exhibit program.

About GES
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading marketing agency that produces exhibitions, events, exhibits and retail environments. GES provides a wide range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services—all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. GES’ National Servicenter℠ has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past four years, and Ad Age has twice named GES a “World’s Top 50 Agency Company.” For more information, visit ges.com or the GES blog at defyingconvention.ges.com.


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