Smartphone engagement is the next step in the evolution of in-store retailing," says Josh Marti, CEO of Point Inside.
Bellevue, WA (PRWEB) February 24, 2012
Josh Marti, CEO of Point Inside, Inc. (http://www.pointinside.com) will be presenting at Mobile World Congress 2012 in Barcelona, Spain, on Feb. 29. The panel is entitled “The Future of Mobile Marketing is Now: Proximity, Intent and Content = Engagement and $$$” and will demonstrate how leading retailers are using mobile and location-based technologies to drive in-store customer engagement. Speakers will share their success stories and the business models that work for retailers, brands and customers.
“Point Inside works with top retailers to increase customer engagement using indoor mapping, product location and shopper location technologies,” says Josh Marti, CEO of Point Inside. “These technologies enable retailers to understand shopper purchase intent and use a private ad network to deliver highly targeted messages that increase sales. It’s the next step in the evolution of in-store retailing.”
Retailers use Point Inside’s unique technologies to engage customers in a more enjoyable and efficient shopping process. This process helps retailers understand more about their customers including current purchase interests and which additional nearby products would be of greatest interest. Retailers then interact with these customers through a private ad network to deliver highly targeted ads and messages that drive additional sales along with greater customer satisfaction and loyalty.
Brands and manufacturers can now connect with customers through a smartphone marketing channel using the private ad network. In addition to influencing shoppers at key decision points, brands and manufacturers gain deeper shopper insights and gather metrics about the effectiveness of their campaigns.
The presentation is at 1:00pm, Wednesday, Feb. 29, at the mPowered Brands Zone in Hall H.1 at Mobile World Congress 2012. Other panelists include Best Buy, JiWire and Verve Wireless.
About Point Inside, Inc.
Point Inside provides brick-and-mortar retailers private mobile ad and marketing networks for highly targeted engagement within their branded mobile channels. Combining clear shopper purchase intent with spatial understanding of the shopper location within the store and the proximity to relevant products, Point Inside’s unique technologies deliver highly targeted ads and messages to customers in real-time. Shopper services include finding exact product locations, efficient routes through stores and delivery of personalized deals and offers.
Retailers, brands and manufacturers are able to engage customers to provide a highly personalized in-store shopping experience, increase store revenues and create a significant new in-store advertising-based revenue stream.
Founded in 2009 and based just outside of Seattle, the company is led by a team of executives with decades of experience developing mobile, location-based services (LBS) and retail applications for companies such as Amazon, AT&T, Boeing, and Qualcomm. Additional details can be found at: http://www.pointinside.com; Facebook: http://www.facebook.com/PointInside; Twitter: http://www.twitter.com/PointInside.
Best Buy is a registered trademark of Best Buy Co. Inc.
JiWire is a registered trademark of JiWire, Inc.
Verve Wireless is a registered trademark of Verve Wireless.