Jive Selects Boulder Logic to Power its Customer Reference Program

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Leading social business software company focuses sales and marketing on customer references with Boulder Logic.

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Boulder Logic™, the customer reference specialists, today announced that Jive Software™ has selected Boulder Logic Reference Manager™ to automate its customer reference program and expand the role that customer references play in their sales and marketing strategy.

Jive brings the best of social networking and collaboration software to millions of people at the largest companies, worldwide. Their decision to select Boulder Logic was made after a competitive evaluation of customer reference vendors that provided technology and services. Boulder Logic will help Jive amplify its customers’ stories to support key marketing and sales initiatives.

“Boulder Logic's combination of services and technology was the decisive factor in our selection. They offered an easy to use, cloud-based tool to streamline customer reference management. We were particularly impressed with the expertise and guidance they brought to the table,” said David Greenberg, senior director of marketing at, Jive. “We have so many wonderful customer stories that were just waiting to be told. We felt the guidance that Boulder Logic was able to offer was the key in helping us build our customer reference program.”

To successfully manage its hundreds of customers as part of its reference program, Jive deployed Boulder Logic’s cloud-based software solution, which offers several key benefits including: the ability to easily and quickly catalog, search and identify customers for reference purposes; the power to protect, preserve and conserve references from overuse and burden; the capability to deliver reports and share metrics on the success of the reference program; and the sophisticated and seamless integration with existing sales and marketing software.

“We are very happy to have Jive join our leading customer base,” said Joshua Horwitz, president of Boulder Logic. “Jive is a perfect example of a company that understands the significance of its customers and is getting out in front of its explosive growth to ensure all the success that is still yet to come. By integrating our solution with its existing sales and marketing tools, Jive will be able to maximize the value of its greatest assets and continue to grow.”

Boulder Logic Reference Manager is a cloud-based software solution specifically designed for creating and maintaining a successful enterprise customer reference program. The solution delivers an automated platform that offers robust yet easy to use features that are essential to a successful customer reference program, such as simple administration and deployment, seamless integration with existing systems, intuitive user interface for key search and request tasks, and program tracking and measurement. For more information about Boulder Logic Reference Manager, please contact Boulder Logic at 800.715.1910 or visit the website at http://www.boulderlogic.com or its blog at http://www.referencesuccess.com.

About Boulder Logic

Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles benefit by using Boulder Logic products to increase marketing impact and close more sales by better leveraging the testimonials of their existing customers. Boulder Logic is headquartered in Boulder, Colorado.


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Christy Kemp
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