** Media Advisory ** Marketspan and Booking.com Present Strategies for Maximizing Success in Online Channels for Independent Hotels

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Free Webinar Highlights Key Secrets to Capturing a Global Audience

What:     This webinar will cover strategies for success in online channels to help independent hotel owners grow their global guest audience reach. Booking.com, a leader in capturing the international guest market, is partnering with Marketspan, the industry’s leading platform to maximize RevPAR, for this informative session that will include the 7 C’s approach to online marketing.

Why:     Demand for independent hotels is on the rise. According to a recent report from HSMAI, independent hotel demand has risen from 28 billion dollars in revenue in 2010 to 31.6 billion dollars in revenue in 2011. A large percentage of this growth is from the international marketplace. However, independent hotels may not be ready to market themselves to this unique audience. Booking.com and Marketspan have cracked the secret to marketing to this audience and will share their learnings with independent hotels.

When:    Tuesday, February 28, 2012
             11:00 AM PST/2:00 PM EST

Where: Registration is required via:
             http://www2.leisurelink.com/l/8382/2012-02-07/2yqkj

Who:        Clients who use Marketspan as well as independent hotel owners interested in learning how to implement successful online channel strategies. The webinar is FREE to attend. For more information, please contact press(at)leisurelink(dot)com or visit http://www.marketspan.net.

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Rebecca Metz
Metz Communications
(512) 560-5211
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