Dubai, UAE (PRWEB) February 25, 2012
Mouawad, the 121-year old jeweller has chosen Qatar as the location for the very first unveiling of its latest one-of-a-kind creation, the Snow White Princess Diamond Watch. The women’s timepiece, valued at $6.8 million USD makes its global debut at the Doha Jewellery and Watch Exhibition (DJWE), the region’s leading event for the luxury jewellery market. The watch will be on display at the Mouawad booth throughout the show, which runs to February 26th.
Seen for the first time anywhere in the world, the diamond-studded wristwatch from Mouawad's Swiss Alpine factory is crafted from 18K white gold and set with 233 colourless diamonds of varying sizes. With a total of 106.93 carats, the Snow White Princess is the latest example of the craftsmanship and artistry of the brand.
“Mouawad is renowned for creating one-off items that use only the world’s finest gemstones and precious metals. The Snow White Princess Diamond Watch is a unique timepiece that combines our passion for gemstones with the 121 years of experience in design and craftsmanship,” said Pascal Mouawad, Co-guardian of Mouawad. “We are delighted to be here in Doha today to debut our latest creation for the many jewellery lovers and connoisseurs at DJWE. After last year’s unveiling of the Guinness World Record Mouawad 1001 Nights Diamond Purse, we wanted once again to surprise and delight exhibition goers and make their visit memorable.”
Visitors of the exhibition will not only get the chance to see the Diamond Watch for the first time, but also to see it presented by international model and former Miss Universe, Natalie Glebova. Miss Glebova makes a special guest appearance at the Mouawad booth, wearing some of the jeweller’s Haute Joaillerie pieces which have made the brand a favourite of the region’s royalty as well as Hollywood’s A-List.
“Qatari women have a great appreciation for the very best in haute joaillerie, and own some of the most important and valuable jewellery pieces in the world - including some of the very finest and rarest pieces Mouawad has ever created,” said Mouawad Co-guardian Fred Mouawad. “This is one of the reasons why have chosen DJWE as the location for the global debut of the Snow White Princess Watch, and why we are so excited about the opening of our flagship new generation Mouawad store at Doha Lagoona Mall [next month / later this month].”
Mouawad is exhibiting a hand-picked and extensive selection of its pieces, from its Boutique Collections Lava, Rosette and Flower of Eternity, to the one-of-a-kind Haute Joaillerie sets that have helped build the Mouawad name over generations. Handcrafted with the finest and most unique diamonds and coloured gemstones, these rare sets have been seen on major celebrities and royalty around the globe.
The Snow White Princess Diamond Watch, Mouawad jewellery collections and Objets D’Art will be on display at the Doha Exhibition Centre at stand number 8 until 26th February.