Opower Speaking at Smart Energy Summit: Engaging the Consumer

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Interactive Panel Will Address Marketing Strategies to Boost Consumer Adoption

On Wednesday, February 29 at 11:00 a.m. CST, Ogi Kavazovic, VP of Strategy and Marketing, Opower, will be speaking at the Smart Energy Summit on a panel entitled “Boosting Consumer Adoption: New Value Propositions.”

This interactive discussion will address the new marketing strategies designed to entice consumers to change the way they purchase, conserve and manage electricity. Panelists will discuss the value of consumer usage data to various stakeholders (utility, consumer, HAN service vendor), the impact of data ownership issues, and the requirements to boost consumer adoption, including increased awareness and new and compelling value propositions.

“The energy market is changing, especially the way utilities interact with their customers,” said Kavazovic. “The new normal for utilities is incorporating customers’ preferences and habits into the services and the tools they provide, and understanding usage data is essential to delivering value.”

Smart Energy Summit is an annual three-day event hosted by international research firm Parks Associates. The event examines the opportunities and technical and business requirements inherent in the consumer programs and advanced systems and services made possible by Smart Grids and Residential Energy Management solutions.

The summit features industry leaders, managers, and strategists in panel discussions on the state of the market plus the emergent consumer and business opportunities as the market develops and deploys advanced REM solutions. This year, the Summit will take place from February 28 to March 1 at the Hyatt Regency Austin.

About Ogi
Ogi Kavazovic is the Vice President of Marketing and Strategy for OPOWER, an industry leading Smart Grid and Energy Efficiency software company that partners with utilities to engage their customers to drive large-scale, measurable and verifiable reductions in energy usage through a combination of behavioral science, data analytics and software expertise. Ogi is responsible for developing and coordinating the company's overall marketing approach. He works closely with the sales and product teams to help refine the company's strategic positioning. Prior to joining OPOWER, Ogi was a senior management consultant at Katzenbach Partners, where he had extensive experience in corporate strategy development for clients in the utility sector, including working with one of the nation’s leading competitive utilities to develop a Smart Energy business plan. Ogi started his career as a software engineer, developing risk and asset management systems for major financial institutions like Goldman Sachs and JP Morgan. Ogi was also one of the lead architects of a "smart field" data management platform for Schlumberger Information Systems, the foundation of which are incorporated into Smart Grid data management systems today. Ogi received his B.A. and M.S. degrees in Computer Science from Harvard University.

About Opower
Opower is the leader in energy information software, providing the utility industry’s only cross-channel platform proven to drive energy efficiency gains on a large scale. Using cutting-edge behavioral science and patent-pending analytics, the Opower platform enables utilities to provide targeted energy data and advice to each customer. More than 60 utilities—including 8 of the 10 largest in the US—partner with Opower to improve the effectiveness of their energy-efficiency portfolios and motivate their customers to become more energy efficient, while dramatically increasing the level of customer engagement and overall customer satisfaction. For utilities with Advanced Metering Infrastructure (AMI), the Opower platform represents a cost-effective way to convert hourly data into measurable energy savings, delivering a clear return on investment directly to customers. Founded in 2007 and privately held, Opower is headquartered in Arlington, Virginia, with a second office in San Francisco, California. For more information, please visit http://www.opower.com.


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Eric Fleming
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