Mobile marketing and mobile customer care should be an integrated extension of enterprise mobile initiatives to drive revenue and improve efficiencies.
Hoffman Estates, IL (PRWEB) February 24, 2012
With smartphone adoption rates soaring toward 50% and their popularity projected to overtake PCs by 2013, its imperative that companies start making their common customer interactions doable on a mobile device. Syclo and West Interactive are offering a webinar on best practices to deliver seamless, consistent customer experiences using mobile in the customer interaction lifecycle. From product searches to purchases and appointment scheduling to technical support, the revolution of mobile technology is widening the playing field and offering new, exciting ways to engage customers. Mobile marketing and mobile customer care should be an integrated extension of enterprise mobile initiatives to drive revenue and improve efficiencies.
According to Joe Granda, EVP at Syclo, “integrating mobile into your cross-channel customer strategy is a key initiative if you want to stay competitive. Customers appreciate a cohesive, coordinated experience throughout, from contact center to their personal mobile device. Offering an integrated experience helps you build your brand, increase customer loyalty and reduce overall customer interaction costs. And when done with foresight, organizations can tie their customer interactions with enterprise systems to help them respond more quickly and efficiently. One of many mobile examples is improving and speeding up the supply chain communications between customers (using marketing), distributors, warehouse and manufacturing. In other words, you can transform your business processes. This is true for serving both B2C and B2B customers.”
Developing marketing and customer facing mobile apps can be easy with the right technology. Using a mobile platform allows you to build hi-fidelity apps for any device operating system with a single tool and deploy them as native apps and browser-based solutions.
Attend the upcoming live webcast and learn all you need to know about building integrated, interactive customer facing apps for your organizations using a leading mobile platform. Join West Interactive and Syclo at 11:00 AM ET on Tuesday, February 28.
Join West Interactive and Syclo at 11:00 AM ET on Tuesday, February 28 as we examine the:
1. Top three approaches to developing B2C and B2B customer-facing mobile apps
2. Benefits and disadvantages to each approach
3. A "Day in the Life" of what mobile integration can deliver
4. Business value of a cross-channel customer interaction
5. Technology requirements for a successful implementation
We recommend this webcast for those in:
- Customer Care / Customer Service
- Supplier / Vendor Management
Since 1995, Syclo has worked with over 750 organizations to create, deploy and manage a variety of business and consumer mobile applications. Syclo’s software extends corporate systems and databases to a wide range of mobile devices and user types, helping companies cut costs, increase productivity and make better decisions across the board. Together, Syclo’s Agentry platform and prebuilt SMART Mobile Suite applications present a flexible, reliable and cost-effective framework for enabling the mobile enterprise. You can learn more about Syclo at http://www.syclo.com
Syclo and Agentry are trademarks of Syclo LLC. All other trademarks are the property of their respective holders.
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