Online Turf launches brand-new website

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Online Turf has launched an exciting new website, ready for a new wave of gardeners in the spring/summer 2012 season.

New online turf site

New online turf site

A new site keeps Online Turf at the cutting edge of e-commerce... A more attractive layout and a concentration on giving customers the advantage of our years in the turf industry will help people make the best possible decisions for their lawn.

Online Turf is pleased to announce the launch of its new website, ready to take on a busy spring and summer 2012 – and beyond.

Online Turf was one of the first turf companies to launch into the world of e-commerce, using the new market of the internet to sell its turf across the nation, changing a small local business with limited capacity into a company capable of selling goods nationwide whilst maintaining the family business element of the company. Selling turf via the internet also leads to significant advantages for customers, with browsing and purchasing available at any time. Online retail also allows the general public to see detailed product descriptions, something not available through distance telephone selling. Online Turf has grown over the last few years, and adapted to the needs of the e-commerce sector very successfully, using up-to-date systems for dispatch and effective next-day nationwide haulage for quick order turnaround.

Despite previously having a very strong website, M.D. Ian Mercer feels that this change will benefit both the business and his customers. “A new site keeps Online Turf at the cutting edge of e-commerce,” he explained. “A more attractive layout and a concentration on giving customers the advantage of our years in the turf industry will help people make the best possible decisions for their lawn.”

Some of the exciting new features of the site include a new ‘Knowledge Base’, where customers can find the collective knowledge of Online Turf in one quick and easy location. A forum is also in development, meaning that customers can share advice and knowledge and swap gardening and turfing tips. A hub of knowledge like this would be vital for getting the garden back up to scratch for the summer.

The whole checkout experience has also been completely changed. The new shopping basket system allows customers to directly compare items against each other to make sure that they’re getting the best possible deal, as compared to the previous system where it was occasionally difficult to directly compare prices. There are also new security features, making it safer than ever before to shop online. Web development manager Rodney Riley explains:

“We’re the first company in the turf industry to add SSL [Secure Socket Layer] to our shopping experience as soon as the customer has to add any personal details at all. Most companies will only implement this feature at the credit card stage. You can check this by looking for a small padlock by the websites URL, which indicates that the details entered are secure. In today’s world, the security of your details is the most important aspect of shopping online.”

Any customers who might be worried or concerned by any of the changes can still phone the support staff at the company. The site has been thoroughly tested, but if a member of the public spots any errors or bugs, Online Turf welcomes any constructive comments a member of the public might like to make. One thing not to change is the availability the friendly and helpful staff on the telephone, always on hand to help with any queries - whether about the new site or simply about purchasing a new lawn.

After eight very successful years with the old site, Online Turf is hopeful that this new site will herald many more successful years retailing turf online to customers both old and new. “Our move to an e-commerce model paid off,” Ian Mercer says. “I believe this new site will take us into the next decade in a stronger position than ever before.”

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Colleen Cheetham
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