"Cheltenham Racecourse has already proved that fashion can be a greatly enjoyable part of The Festival meeting and this year they have gone one step further, publicising that element to a wider audience" Karen Taylor - Editor -www.EclipseMagazine.co.uk
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(PRWEB UK) 26 February 2012
As horse racing fans throughout the country speculate on the entries, favourites and outcomes of The Festival at Cheltenham 2012, those planning to attend in person may also be racing to finalise their wardrobe plans for British Jump Racing’s most prestigious annual meeting.
This year, for the first time, http://www.EclipseMagazine.co.uk – the online guide to the Social Side of Racing – and Cheltenham Racecourse have teamed up to produce a fashion guide for women who plan to attend The Festival 2012. The unique guide, entitled The Festival Little Black Book (LBB), provides tips and advice on factors ladies might wish to consider when assembling their outfits for this eminent occasion.
The guide illustrates traditional winter racing outfits with a contemporary fashion twist and provides details of where to buy them. National Hunt attracts many elegant dressers but with the unique carnival of the Aintree Grand National – with its flimsy summer dresses and fascinators – stealing most of the limelight in the Jump racing fashion stakes, the more understated selections of the best dressed Cheltenham Festival ladies have been rather under-reported.
“The Festival LBB aims to bring elegant winter fashion to the forefront for Jump racing,” says EclipseMagazine.co.uk Editor, Karen Taylor.
“Chilly weather provides a wonderful opportunity to wear gorgeous long coats and beautiful winter hats and when so many ladies go to such an effort to dress up for The Festival it seems a shame that their seasonal elegance is not celebrated as widely as racing’s summer wear.
“We are all aware of the stunning Royal Ascot fashions, but there are some amazing milliners and fashion designers who create beautiful outfits for winter occasions – and we felt it was time they shared some of the limelight too!”
Those involved in The Festival LBB’s production include Yorkshire-based Milliner, Suzanne Gill, London, Cheltenham-based clothing manufacturer, Moloh, and fashion photographer, Joe Dodsworth.
“Compared with other racecourses Cheltenham only relatively recently introduced a Ladies’ Day to The Festival. That was a brave step, as The Festival mostly attracts very traditional racing fans, many of whom feel that fashion has no place in such an occasion. However, Cheltenham Racecourse has proved that fashion can be a greatly enjoyable part of the meeting and now they have gone one step further to publicise that element to a wider audience – and hopefully introduce new fans to the sport too,” says Karen Taylor.
“We are delighted to be involved with the LBB and hope that the real hard core racing fans will at least enjoy the startling statistics about betting on favourite colours!”
Bespoke milliner, Suzanne Gill, was approached following on from her success at this year’s Cheltenham Festival, where her 1940s inspired feathered headpiece was voted Best Hat. Since graduating from Leeds College of Art, Suzanne has rapidly built a reputation for her unique, daring-to-be-different headwear.
She says: “I am delighted to be involved in a campaign which is as much about getting people to reclaim winter wear for fashion at the races as it is about recognising fresh British talent.”
The milliner, whose work has been exhibited alongside that of Philip Treacy, is currently offering Eclipse readers the chance to win one of her fabulous designs.
The Festival LBB is available as a free print magazine from Cheltenham Racecourse or a digital version can be downloaded from http://www.eclipsemagazine.co.uk.
NOTES FOR EDITORS:
IMAGE ATTACHED: THE COVER OF THE LBB
1. Eclipsemagazine.co.uk is an independent online magazine for both men and women. Launched in 2008, the website focuses on the ‘social side of racing’. Eclipsemagazine.co.uk presents the racegoer with a fun and social perspective on the racing world alongside elements of the core sport. Featuring accessible and attractive information, Eclipsemagazine.co.uk is designed to bridge the gap between knowledgeable racing enthusiasts and first-time racegoers. Converting one-time racegoers into more frequent attendees is one of our core aims. Eclipsemagazine.co.uk’s fashion expert Karen Grace is available for interviews. Contact contribute(at)eclipsemagazine(dot)co.uk or call Allison Bairstow on 07747 693288.
2. The Festival at Cheltenham is the shining jewel in Jump racing's crown. It is four days of magic, madness and magnificence, played out on a stage framed by the breathtaking vista of the Cotswold Hills. It features a cast of the best horses, jockeys and trainers playing to an audience of 220,000, all of who are determined to have the time of their lives. For racing's professionals, victory at The Festival is how greatness is measured and how careers are defined. Witness the sheer elation of winning connections as they return to the cheers of the crowd and you are seeing dreams fulfilled and years of planning and effort coming to fruition. The Festival is one of those rare events that exude pleasure, passion and fun in equal measure. For anyone who appreciates top class sport and the opportunity to share a special experience with like-minded people, it truly is a life affirming four days. Find out more at http://www.cheltenham.co.uk/festival
3. Suzanne Gill is a recently qualified Milliner with an exceptional talent for making the most stunning hats and headwear. One of her creations won 'Best Hat' at last year's Cheltenham Festival and soon after Suzanne wooed the crowds by showcasing her first catwalk collection of winter and summer hats at The Great Yorkshire Show. Each piece is individually designed and handmade from her home-based studio in North Yorkshire. Suzanne places great store in making headwear which is of the highest quality, and is a purveyor British craftsmanship. Suzanne's ethos is to produce hats that you'll be want to be seen in, helping to inspire and enhance the look and beauty of its wearer. Examples of her work have been already been exhibited alongside those of celebrated British designer Philip Treacy. See http://www.suzannegillmillinery.co.uk for examples of her work. Suzanne is available for interview, call Phil Forte on 07891 219715.