RockHard Weekend and Forgiven Announce Upcoming Sponsorships and Merchandising Events

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This year RockHard Weekend and Forgiven Alcohol Metabolizer are joining forces to blanket the country’s biggest and most famous motorcycle rallies and music festivals with a huge promotional presence. Current plans include almost twenty events in a six-month period, with new events still being added. It all kicks off next month at Daytona Bike Week.

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These events are about supporting our customers' passions and connecting with them on that personal level.

This year, for the first time ever, RockHard Weekend and Forgiven Alcohol Metabolizer are joining forces for a major promotional presence at the country’s biggest and most exciting motorcycle rallies and music festivals.

They will participate in at least a dozen motorcycle rallies, including Daytona Bike Week and Sturgis ® Motorcycle Rally, which each draw in half a million people every year. Some of the other confirmed rallies are Leesburg Bike Fest, Panama City Bike Week, Myrtle Beach Bike Week, Republic of Texas Rally, and Laconia Bike Week.

In addition, they’ve announced plans to be at several music festivals, including Country Jam, Country USA, RockFest, MoonDance Jam, and WE Fest. These festivals also draw huge crowds year after year with top national performers from past and present like Rid Rock, Charlie Daniels Band, Heart, Keith Urban, Brad Paisley, Poison, Alabama, and Def Leppard.

At each event, RockHard Weekend and Forgiven will have a huge promotional presence. They’ll blanket each event with tents, eye-catching displays, models, major signage, and free giveaways like samples and branded apparel. Product will be available for sale at tents throughout the event, and from members of the street team who will be scattered throughout the crowds for ultimate brand penetration.

“These events are about supporting our customers' passions and connecting with them on that personal level,” says Joshua Maurice, President of RH Laboratories, the company that distributes both products. “RockHard and Forgiven are lifestyle brands that promote fun and excitement, so this is a way to join our customers when they’re doing what they love most.”

About RH Laboratories

RH Laboratories manufactures RockHard Weekend, an all-natural male sexual performance enhancer as well as Pandora, an all-natural sexual enhancer for women. RH Laboratories is constantly using innovative techniques to promote their products not only as supplements but also as a lifestyle. In addition to the products RH Labs manufactures, they are the exclusive distributor of Forgiven, the world’s first alcohol metabolizer.

About Forgiven Bottling Group

Chas Aday and TJ Lavin formed Forgiven Bottling Group in 2009. Their product, Forgiven, is the first and only product on the market that has been shown to increase the rate at which the body processes alcohol. In the initial clinical trial, the average increase in metabolic rate was over 500 percent. The product’s proprietary blend of all-natural ingredients includes organic acids, amino acids, vitamins, and herbs that increase the body’s metabolic rate while restoring the necessary amounts of essential vitamins and nutrients.


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Rachel Pugliese
RH Laboratories
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