Extraprise Accelerates ROI of Aprimo Marketing Studio on Demand to Drive Revenue Performance

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New Corporate i2i Marketing Service for Aprimo Dramatically Reduces Costs of Database Marketing and Time-to-Execute Multi-channel Marketing Campaigns

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today launched its new Corporate i2i Marketing Service for Aprimo Marketing Studio On Demand. Available immediately, the new Corporate i2i Marketing Service for Aprimo is a comprehensive lead generation and nurturing service that includes a pre-built, Aprimo-connected marketing data mart that will support customer intelligence and multi-channel marketing campaigns. The Corporate i2i Marketing Service for Aprimo makes online and offline customer interaction and purchase history, across any marketing channel or source, immediately usable and actionable to increase campaign performance. Marketers using Aprimo Marketing Studio On Demand can now have a complete closed-loop marketing and sales system, using any type of customer interaction data, with sophisticated segmentation and profiling capabilities, in less than 90 days.

“Extraprise extends the runway for marketers using Aprimo Marketing Studio On Demand,” said Chris Baribeau, Director of Account Services at Extraprise. “Marketers are seeking to drive revenue performance with increasing sophistication, moving from prospect to customer, and encompassing all kinds of online and offline customer interactions. To meet that need, Extraprise has created a very affordable, easy to implement database marketing and demand generation service for Aprimo users to drive multi-channel marketing.”
According to the recent report by Forrester Research, Welcome To The Era Of Digital Intelligence, February 10, 2012, the challenge of analyzing the growing influx and complexity of digital interactions requires evolved lead nurturing and lead scoring strategies. Extraprise’s Corporate i2i Marketing Service for Aprimo adds sophisticated segmentation and profiling capabilities for prospects and customers, across any online or offline channel, at any level of interaction history. For example, what if marketers could perform a buy cycle analysis, identifying the behaviors of prospects at the buying stage with the kind of online and offline channels that most correlate to those buyers receiving the type of information they need to move onto the next stage?

To achieve this level of customer intelligence, B2B and B2C marketers need to aggregate data from customer interactions, across a large number of online and offline sources. Additionally, to identify prospects and customers, and to create a complete and historical interaction profile, the capability to match contact and prospect records using multiple data elements and apply sophisticated cleansing / matching rules is critical. The Corporate i2i Marketing Service for Aprimo specifically adds this capability to Aprimo Marketing Automation Studio On Demand. Matching capabilities through Extraprise include a large number of customer attributes other than email address that enable the marketer to match the interaction history across social media, email, SEO / SEM, mobile and even financial and purchasing history. Additionally, sophisticated business rules, within the Corporate i2i Marketing Service for Aprimo, allow you to build a comprehensive prospect and customer profile based on the most trusted data, often from hundreds of sources.

Ensuring that the intelligence generated from the database is actionable within Aprimo is mission critical. The Corporate i2i Marketing Service for Aprimo provides sophisticated data management capabilities that are made easily accessible within the Aprimo platform so that marketers can focus on generating successful campaigns, rather than manipulating complex data. These capabilities include:

  • Data libraries to clean and validate data; improve the usability of raw data; and to hold back incomplete data until they are ready for use.
  • Derived attributes based on complex relationships within the data that enable Aprimo users to more rapidly discover buying behavior to use directly in campaigns driven by the Aprimo platform.
  • Portfolio management for data acquisition to test and measure the effectiveness of all list acquisition activities.
  • A turnkey approach to maintaining complex firmographic and demographic segmentation and profiling involving appending, storing, and updating attribute data, while working directly with a data provider.

In addition to database marketing and customer intelligence capabilities, the Corporate i2i Marketing Service for Aprimo includes a comprehensive marketing strategy and marketing operations service to execute multi-touch, trigger-based, lead nurturing email marketing campaigns. The service is packaged and priced to create a fully closed-loop marketing and sales system, including initial campaign execution, in less than 90 days.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888)i2iMKTG or email info(at)extraprise(dot)com.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2012 Extraprise Group Inc. All rights reserved.

Media inquiries please contact:
Chris McCoin or Richard Smith
McCoin & Smith Communications Inc.
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris(at)mccoinsmith(dot)com or rick(at)mccoinsmith(dot)com

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