Extraprise Drives Mobile, Multi-Channel Marketing Campaigns at Aprimo Marketing Summit 2012

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Database Marketing and Demand Generation Services Leader Shares Best Practices and Aprimo Expertise on Powering SMS Text Messaging in Multi-Channel Campaigns to Increase Revenue

Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today announced Chris Baribeau, Extraprise Services Delivery Practice Director, will be a featured presenter and Aprimo expert at the Aprimo Marketing Summit 2012, in Las Vegas, February 28th- March 1st. Baribeau will share best practices and expert guidance in an Aprimo presentation on March 1st, highlighting how to effectively utilize SMS text messaging with Aprimo Marketing Studio On Demand to drive customer intelligence-based, multi-channel marketing campaigns to optimize value to buyers at the right time in the customer lifecycle.

Aprimo selected Extraprise to present at the Summit as a thought leader on integrating SMS text messaging into multi-channel marketing campaigns using Aprimo Marketing Studio On Demand. “We have found that our clients are very eager to include SMS messaging into their overall marketing strategy, but struggle with how do this effectively. Our best practices address strategy and execution,” explains Baribeau. Multi-channel marketing, powered by sophisticated segmentation and lead scoring, allows prospects and leads to be engaged through their preferred communication channels. SMS text messaging is a valuable channel to re-engage dormant leads and connect with targeted audiences. Baribeau will present a product training, with Aprimo’s Colleen Petitt, Director of Digital & Email Services, and Nick Tomasetti, Consulting Practice Leader of Interactive Marketing, on the SMS text messaging module in the Aprimo, followed by two business cases illustrating how Aprimo users have successfully launched SMS text messaging campaigns.

Baribeau’s case study on an Extraprise client demonstrates how Extraprise has successfully incorporated SMS text messaging into Aprimo Marketing Studio On Demand as a campaign channel for segments that had fallen out of the sales funnel, and then re-engaging them and converting them into revenue generating contacts. Extraprise provides recommendations on integrating SMS messaging into Aprimo campaigns, helps clients customize reporting at a more granular and refined level, and reports appropriate analytics. Extraprise helps B2B and B2C clients everyday to leverage marketing technology to maximize campaign effectiveness and reach revenue goals. As a certified Aprimo partner and expert at realizing the full capability of the Aprimo Marketing Studio On Demand, Extraprise provides database marketing and demand generation services that enable Aprimo users to better understand customers and prospects, and communicate with them at the right time in the lifecycle.

Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only suite of demand generation services that combines customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive suite of services from lead generation to nurturing/brand loyalty to closed sale, and up-sell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888)i2iMKTG.

Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2012 Extraprise Group Inc. All rights reserved.

Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)
chris(at)mccoinsmith(dot)com or rick(at)mccoinsmith(dot)com


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