When we heard that the iconic Kodak Theatre was going to be referenced this year as "Live from the Hollywood & Highland Center," we were extremely saddened. In fact, this is travesty. Hence our desire to submit a bid immediately.
Los Angeles, CA (PRWEB) February 24, 2012
In light of Kodak's recent forfeiture of its sponsorship of the glamorous venue it previously named — and the famed home to this Sunday's Academy Awards — Chill.com has decided to sumbit a formal bid to the CIM Group for permanent naming rights.
Located in Hollywood, CA, Chill.com is a fast-growing social video platform that has attracted the attention and investment of prominent venture capitalists and celebrities. Focused on making short-form, television and motion picture video content social, Chill.com's proximity to Hollywood and ability to support content creators make it a perfect future-forward brand to support the legendary structure.
"When we heard that the iconic Kodak Theatre was going to be referenced this year as "Live from the Hollywood & Highland Center," we were extremely saddened. In fact, this is travesty. Hence our desire to submit a bid immediately," said Chill.com founder Daniel Gould.
Chill.com's bid for the naming rights of the theater previously known as "Kodak" is as much a statement about where the industry is heading as it is about the potential advertising opportunity. "We believe the renaming of this theater is an important step in the realization that the entertainment business is changing. The name "Kodak" evokes the past grandeur of the business. We hope to carry this torch into the future of entertainment with Chill," said Chill founder Brian Norgard.
If you'd like more information about this topic, or to schedule an interview with Daniel Gould and Brian Norgard, please contact us at pr(at)chill(dot)com. Chill is at http://chill.com/
Hollywood-based Chill.com was founded by veteran entrepreneurs Brian Norgard and Dan Gould, founders of Newroo (acquired by FOX Interactive Media in 2006) and Ad.ly. Investors include Kleiner Perkins Caufield & Byers, Redpoint Ventures, Atlas Venture, CrunchFund, Science, 500Startups and Troy Carter (Lady Gaga's manager). The Oscars and Academy Awards are registered trademarks of the Awards of the Academy of Motion Picture Arts and Sciences and are not affiliated with Chill.com.