Exadel and WAC Partner to Offer Carrier Billing Services to Mobile App Developers

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Exadel’s Tiggzi Mobile App Builder integrates WAC API, easily enabling in-app purchase capabilities.

Exadel and WAC partnership will help developers and operators generate new revenues from mobile applications.

Exadel™, a leading global software engineering company, and the Wholesale Applications Community (WAC), a not-for-profit organization serving the global telecommunications industry, today announced a partnership that will help developers and operators generate new revenues from mobile applications. Users of Exadel’s Tiggzi Mobile App Builder, a cloud-based cross-platform development environment, can now easily utilize WAC’s in-app billing API to offer in-app billing capabilities without the need for a credit card or PayPal account.

The partnering of Exadel and WAC continues productivity enhancements to the Tiggzi development ecosystem, which are designed to help developers create finished fully-functional mobile applications that can be deployed on any handheld device. By significantly reducing development efforts and costs, Tiggzi slashes time to market and enables users to maximize revenue from their mobile applications.

"WAC is committed to providing API solutions to better serve the developer community, and Exadel's platform using the WAC in-app billing API is complementary in generating new revenue streams,” said Peters Suh, CEO of WAC.

WAC is a not-for-profit organization made up of the world’s largest mobile phone network operators and manufacturers and is dedicated to making life easier for developers to create and distribute compelling digital content. The WAC Payment API eliminates the need for users to enter a credit card number or password. The consumer only has to confirm the purchase on their mobile device and it will be put on their phone bill. This ease-of-use results in higher conversion rates and therefore more revenues.

“The WAC consortium has enabled a single API which provides access to services across this group’s member telecom partners, making it easy for developers to create the functionality they and their clients need,” said David Schoenbach, Exadel Vice President – Product Management. “The WAC in-app billing API leapfrogs the Tiggzi developer community into new revenue opportunities across WAC’s global network operator base.”

Exadel will be demonstrating its innovative Tiggzi Mobile App Builder at the Mobile World Congress taking place February 27 through March 1, 2012 in Barcelona, Spain. Attendees can see Tiggzi in action at the WAC booth (Hall 7, Stand 7C82) and at Exadel’s booth in the Embedded Mobile Devices Pavilion (Hall 2.1, Stand 2.1A59). A reception, open to Mobile World Congress attendees, will be held on Tuesday, February 28, 5-7 PM in the WAC booth, co-sponsored by WAC and Exadel.

Tiggzi is available for free, with nothing to download or install. Pro and Standard editions are also available. For additional information on Tiggzi and package options designed to fit your specific needs visit http://www.tiggzi.com.

About the Wholesale Applications Community (WAC)
The Wholesale Applications Community (WAC) is an open global alliance made up of the world’s largest mobile phone network operators and manufacturers and is dedicated to making life easier for developers to create and distribute compelling digital content, whilst making it easier for mobile phone operators to streamline the billing process for premium mobile content delivered though applications.

WAC was formed to help standardize the mobile applications ecosystem by leveraging its group scale to introduce global initiatives to help simplify the submission, distribution and settlement processes for developers across different mobile operating systems. In addition to this, WAC has built a centralized submission repository that allows developers to submit applications once and have them distributed globally via WAC member operator and OEM managed storefronts.
For more information, please visit http://www.wacapps.net.

About Exadel
Exadel, Inc. is a leading global software engineering company that provides services, solutions, and technology. Founded in 1998, Exadel is privately owned with headquarters in the San Francisco Bay Area, sales and support offices in the US and Germany, and development centers in Belarus, Russia, and Ukraine. For more information, go to http://www.exadel.com or call 1.888.4EXADEL.

Note to Editors: Exadel is a registered trademark and Tiggzi is a registered servicemark of Exadel, Inc. Other products or company names mentioned may be trademarks or tradenames of their respective owners.

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