Lucky Bloke and GLYDE Partner to Solve a Global Health Problem: A Better Approach to Condoms - Fit First, for Enhanced Pleasure & Safer Sex

A new Sexual Health study indicates that improper condom use is a global health problem, and condom users need all the help they can get when it comes to choosing the proper size condom. Lucky Bloke and GLYDE America announced today that they have partnered to offer free Condom Sizing Kits to educate consumers about proper condom fit.

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Lucky Bloke is pioneering an optimized approach to thinking about and buying condoms: straight-forward customer education coupled with very committed customer support.

At Lucky Bloke we provide simple, clear guidance to aid users in finding their perfect fit. Wearing a condom that fits properly dramatically increases safety and enjoyment for both partners. Awareness, safety, and pleasure are at the core of our business.

Ashland, OR (PRWEB) February 27, 2012

Lucky Bloke and GLYDE America are committed to supporting public awareness and furthering the dialogue on condom fit and its ties to safety, and pleasure. To ensure that the conversation continues beyond National Condom Month (February), they announced today that they have partnered to offer free Condom Sizing Sampler Kits.  

These kits will provide the three different sizes of condoms available, and allow users to determine which size is their perfect fit.  All individuals that register at LuckyBloke.com (with their email and desired shipping address) will receive a free sizing kit - no purchase necessary (while supplies last).

Lucky Bloke and GLYDE America's approach couldn't be more timely.

A new study, led by the Kinsey Institute Condom Use Research Team, and published in the journal of Sexual Health, provides an eye-opening global overview regarding condom use. The good news first: condom usage is on the rise. The bad news: many condom users unwittingly make serious mistakes when it comes to choosing and using condoms. 

Few condom users realize there are three basic, different sizes of condoms available: small, medium, and large. Choosing the correct size is essential to optimizing condom performance. A condom that is too small or too large translates into discomfort and heightened risk of exposure to STIs. Pleasure and safety: severely compromised.  

Surprisingly, this critical bit of information is often skipped over in Sex Education.  The generic one-size-fits-all approach public health channels take when distributing free condoms does not exactly help either. What no one seems to be willing to address is that a significant percentage of penises are either above or below "average" size.   

"It's definitely time to increase condom fit and sizing awareness. Condoms that fit properly always provide a increased level of safety and also a higher level of pleasure. Conversely, if a condom fits poorly, sexual pleasure decreases dramatically. And what's worse: pregnancy as well as STI risks skyrocket," says Lucky Bloke's CEO, Melissa White. "At Lucky Bloke we provide simple, clear guidance to aid users in finding condoms that fit. Wearing a condom that fits properly increases safety and enjoyment for both partners exponentially. Awareness, safety, and pleasure are at the core of our business."

Lucky Bloke is pioneering an optimized approach to thinking about, exploring, and buying condoms online. The Lucky Bloke condom subscription service offers an international assortment of premium condoms and personal lubricants. 

What truly sets LuckyBloke.com apart is their approach to educating consumers on how to properly wear and buy condoms: the process is integrated into a simple, refreshingly intuitive shopping experience. Product messaging is clear, concise, and accurate. Since Lucky Bloke customers select size and fit first, the essential foundation for safety and pleasure is covered from the get-go.  

Conventional retail stores don't seem to understand the importance of size and fit. Their condom and personal lubricant selections are often limited and the differences between brands obscure. Shopping for condoms online is hardly better. Generally, these websites lack clear, concise size and quality guidance.

Lucky Bloke's entire approach is radically different. First, they prompt visitors to establish which condom size is right for them.  (They provide a quick way for visitors to determine their condom size.) Next, Lucky Bloke provides clear, concise, and accurate product information, empowering customers to make very personal, and essential, decisions regarding fit and form. Via an intuitive search and product filter system - the first of its kind - Lucky Bloke customers can easily find and buy condms and personal lubricants that meet their specific needs - all from the comfort and privacy of their computer.  

ABOUT LUCKY BLOKE:
Lucky Bloke: the Ultimate Condom Subscription Service has carefully researched and hand-selected an international assortment of premium condoms and personal lubricants for global delivery – including Kimono, Crown, RFSU, GLYDE, FC2 Female Condom, Durex, and TROJAN condoms.  The condoms (and personal lubricant) chosen are discreetly delivered each month. Subscriptions are easy to modify, cancel, or place on hold. Socially committed, 10% of Lucky Bloke’s sales go to to urgent humanitarian causes. Subscribers can choose which cause their share of sales supports. Current options include: charity: water, It Gets Better Project, and UNICEF.  

Lucky Bloke is pioneering a new way to thinking about and buying condoms: non-patronizing customer education coupled with very committed customer support. LuckyBloke.com offers a free (no purchase required) Condom Concierge Service via email [getlucky(at)luckybloke(dot)com]. This provides very specific consumer support in relative anonymity. The Condom Concierge is trained to offer comprehensive support regarding proper condom sizing, as well as sharing comparative information regarding product specifications and attributes.

ABOUT GLYDE:
GLYDE was the first global sexual health company built on the core principals of socially engaged ethical business. GLYDE has consistently demonstrated a commitment to public health and sexual wellness through extensive philanthropy, HIV/AIDS and reproductive health education, and alliances with environmentally conscious Fair Trade partners.  GLYDE is the world’s only certified Ethical and Vegan condom. No animal by-products, no animal testing, proven through certification by the Vegan Society, PETA’s Caring Consumer Program and Ethiquette.

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