Minneapolis, MN (PRWEB) February 28, 2012
For the past few years, home furniture e-retailer ShipARoom.com has been luring in consumers with its exceptional selection and highly competitive prices for contemporary furniture. Now, the furniture and home accessory e-retailer, has an equally impressive website to match. The company recently undertook a sweeping re-design of its site with one thing in mind: the customer.
As explained by their head of marketing, “We really wanted to focus our efforts on the customer experience. We know we can provide our customers with a wider selection and better prices than anywhere else, but what good is it if people can’t find exactly what they’re looking for? We hope that with this re-design our customers will actually enjoy spending time on our site.”
With over 2,100 unique products most of which are fully customizable, an improved web interface was an absolute necessity for the company. Enhanced filtering options and search capabilities allow visitors to the website to hone in on exactly what they’re looking for. Furthermore, those who have already ordered through the site now have the option to review products for the broader ShipARoom.com community.
The emphasis on improving the user experience is already yielding results. Early feedback on the new look has been almost universally positive. As the company indicates, “Customers have reported that they can now quickly find exactly find what they’re looking for. What we didn’t expect was the volume of comments indicating time spent simply perusing or browsing.”