Lyons & Sucher And Pulte Homes Win Gold at The Nationals For Potomac Yard's Sales Center

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Lyons & Sucher, a full-service marketing, design and digital agency, recently won Gold at The Nationals, hosted by the National Association of Home Builders at the International Builder’s Show in Orlando, FL.

Lyons & Sucher, a full-service marketing, design and digital agency, recently won Gold at The Nationals, hosted by the National Association of Home Builders at the International Builder’s Show in Orlando, FL.

Lyons & Sucher received the highest honor for the Sales Center it designed and fabricated in collaboration with Pulte Homes for Potomac Yard.

“This caps off what has been an incredibly rewarding experience working with Pulte’s team and our own vendor partners to create a space that we’re all very proud of,” said Jane Lyons, Partner, Lyons & Sucher. “We’re thrilled that the Sales Center is working so well for Pulte. It opened prior to the models and helped Pulte sell out all available condos and take 17 reservations for its second release.”

Lyons & Sucher designed both the interior and exterior of the Sales Center, which is housed in a triple wide trailer directly across from the first phase of homes.

“One of the design features we’re especially proud of is our treatment of the rear exterior of the Sales Center, which fronts Route 1,” added Lyons. “Signage restrictions are always among the biggest marketing challenges builders and developers face. By turning the rear of the building into a mural, we were able to communicate key messages without words to thousands of commuters who pass by the Sales Center every day.”

Inside, the Sales Center presents a progression of displays that unfold with increasing detail, starting with the location story in the front of the space all the way to a detailed scale model of the homes in the rear.

Just beyond the welcome area is a massive, 20-foot wide area map on the floor, showcasing Potomac Yard’s central location and inviting prospects to explore landmarks and attractions from Old Town Alexandria to Washington, DC.

“We first saw the effectiveness of these floor maps made with detailed aerial photography when we created one for our Sales Center at Silo Point in Baltimore, Maryland,” said Lyons. “The map may be static but it’s by far the most engaging and interactive sales tool. Prospects love searching for landmarks or even their current home, and it gives Sale Managers a great way to demonstrate the connectivity between the community and key amenities.”

The floor map leads directly into a 20-foot overview scale model of the entire site, which then leads to an architecturally detailed scale model of the first phase of homes. A unique lighting design helps connect the scale models, creating the sense of a single information display with multiple facets.

Throughout the Sales Center, a variety of displays, including a synchronized 4-screen video installation and a gallery-style presentation of custom photography, showcase existing attractions, planned amenities and Pulte’s overall vision for the community.

The entire space was designed to feel open, airy and very flexible. Moveable seating and multiple gathering areas and work surfaces allow the Sales Center to perform its secondary function for Pulte as a venue for company meetings, broker events and social gatherings.

To see photos and learn more about the design process behind Potomac Yard’s Sales Center, visit SalesCenters.LyonsandSucher.com.

Lyons & Sucher is a full-service marketing, design and digital agency with over 25 years of experience marketing residential, multi-family, mixed-use, active-adult and commercial developments. Located in Alexandria, Virginia, Lyons & Sucher serves builders, developers and real estate professionals throughout the Washington region.

See its full range of capabilities, including website design and optimization, sales center design and fabrication, video production, social media, advertising, direct mail and collateral, at LyonsAndSucher.com

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Mark Sucher
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