Appside, the World’s First Marketplace for Gesture Controlled Games and Apps, is Launched

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Appside powers the ASUS Xtion’s pre-installed appstore, fostering a rich and compelling content offering for gesture-controlled (motion-controlled) devices

"We believe that a good content marketplace is an absolute must to make the gesture-control market thrive and are extremely proud to be part of the ASUS Xtion launch", Jonathan Ya'ari, CEO

Appside announced today that its appstore for gesture-controlled apps and games is now live, powering ASUS’s Xtion gesture-controlled device. The Xtion is a gesture sensor that lets its users use gestures as its main interface. The appside store provides Xtion users with a rich and compelling offering of gesture-controlled games and apps. ASUS has begun selling Xtion in select markets, beginning with China.

Appside is pre-installed on every Xtion device. Using appside, Xtion users are able to quickly access a rich game and app catalog, which consists of free and paid-for applications and games that use gesture-controlled inputs. Appside’s partners are consumer electronics manufacturers that want to sell their devices with a pre-set store with great games and apps.
Appside’s strategy is to offer compelling gesture-controlled games and apps that work across all gesture-controlled devices (e.g., SmarTVs, Media Centers, IPTV set-top boxes). By ensuring that developers can publish their titles to appside’s marketplace for a wide range of gesture-controlled devices, and giving them access to its CE device installed base, appside creates an environment that will encourage content development for gesture-controlled entertainment.

“ASUS introduced its Xtion together with appside's innovative and intuitive marketplace for motion-controlled games and apps. We are confident that our collaboration with appside will enable the best experience for users and promote the on-going use of Xtion capabilities" said Kent Chien, General Manager of Multimedia Business Unit, ASUS.

“In 2012, more gesture-controlled devices will be introduced to the market by the leading consumer electronics manufacturers. Asus is certainly paving the way with Xtion and we are extremely proud to be part of this launch”, said Jonathan Yaari, Founder and CEO of appside. “Our marketplace is the first ever solution for this market, solely focused on emerging gesture-controlled entertainment market needs. We believe that a good content marketplace is an absolute must to make this market thrive. We provide consumer electronics hardware manufacturers with a marketplace-as-a-service, an exciting UX and content catalog. We address developers' needs by offering them an outlet to publish and sell games. We want to accelerate gesture-controlled adoption into the living room mainstream.”


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Roni Floman
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