Though this model is strikingly simple, it provides the marketing executive with a comprehensive visual depiction of their current capabilities and creates a roadmap for change. I’m excited to share this work.
Atlanta, GA (PRWEB) February 29, 2012
The Pedowitz Group (TPG), the authority on Revenue Marketing, will reveal its innovative approach to Revenue Marketing Transformation™ in a live video cast on March 15. This proven process helps marketing organizations transform from cost centers to revenue centers. Register now for the event.
According to Debbie Qaqish, principal and chief revenue marketing officer of The Pedowitz Group, most B2B CMOs don’t question that revenue is their new strategic imperative. What they question is how to transform from a cost center to a revenue center.
1to1 Magazine Managing Editor, Mila D’Antonio, highlights the dramatic transformation taking place within marketing organizations in her new article, Solving the Revenue Marketing Dilemma. “Today’s marketers are accountable for directly impacting revenue. Ultimately, they must deliver sales qualified leads that make the cash register ring.”
Working with over 900 companies, The Pedowitz Group has identified commonalities among successful organizations in how to achieve each marketer’s unique Revenue Marketing Transformation™. Six distinct controls (Strategy, People, Process, Technology, Content and Results) allow the marketer to adjust the path and rate of change required to become a revenue center. Though this model is strikingly simple, it provides the marketing executive with a comprehensive visual depiction of their current capabilities and creates a roadmap for change.
“My partner, Jeff Pedowitz, and I recently sat down with Todd Schnick, host of Marketing from the Streets, to discuss Revenue Marketing Transformation™ and how the role of marketing is changing,” said Debbie. “Change is difficult to manage, and this interview reveals some of the biggest challenges facing marketers.”
“Every aspect of business has undergone transformation, except marketing,” said Jeff Pedowitz, president and CEO of The Pedowitz Group. “We’ve seen the results that can be achieved when marketing executives are focused on change and are committed to tying their performance to revenue. It takes time and a lot of hard work, but this work provides the foundation for the journey to revenue marketing transformation.”
Clients following this process are assessed on their current revenue marketing capabilities and a strategy is built to improve those capabilities and to guide and accelerate the pace of change. “From a strategic role, we knew where we wanted to be and knew we had a long way to reach that goal. The Pedowitz Group was the accelerator to help us get from A to B,” said Rachel Dennis, director, lead generation for Getty Images.
About The Pedowitz Group – Connecting Marketing to Revenue™
The Pedowitz Group (TPG) is the world’s largest full-service revenue marketing agency. TPG helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, The Pedowitz Group has helped over 900 clients begin the journey to driving repeatable, predictable, and scalable revenue results. For more information on how TPG helps clients become successful Revenue Marketers®, visit http://www.pedowitzgroup.com or blog.pedowitzgroup.com.