(PRWEB) February 29, 2012
Everyone sees the outside of a shoe, but the inside is where dirty little secrets are kept. Many people wear inserts, heel pads and other not so aesthetically pleasing items in their shoes to avoid shirking style for comfort.
KURU Footwear has introduced an improved KuruSoleTM technology which refines foot support and comfort while not sacrificing unique style.
The company worked with medical professionals to create a custom molded sock-liner, which is constructed of special foam designed to mold to the unique shape of each individual foot. The support and durability of these shoes is unparalleled in its class.
Some of the main benefits provided by custom shoe inserts, or orthotics, include a custom molded fit to the wearer's foot. With costs on the rise and a tough economy forcing households to tighten up their budgets, KURU has seen a broader acceptance of their unique footwear.
Company founder Bret Rasmussen said, "Customers are seeking higher value out of every purchase they make. By providing the proven benefits of an orthotic baked into our shoes, we're able to offer significant value to every purchase. We basically eliminate what used to be a three hundred plus cost, which is getting a custom orthotic made for your shoes".
The experts at KURU boast their new shoe technology as the natural evolution of footwear. Shoe style and comfort has methodically improved over the years, but KURU has taken comfort and utility to the next level.