Pinpointe Signs Record Number of Email Marketing Customers

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Pinpointe, a leading Email Marketing Vendor for mid-sized enterprises and digital agencies, today announced that the company increased its customer base by more than 60% and achieved new record revenues each quarter in 2011. The top reasons customers migrate to Pinpointe are extended features and responsive support. In 2011, Pinpointe achieved top recognition, including: Top Email Marketing Vendor (TopSEOS), and Email Marketing - Excellence Award (TopTENReviews).

Pinpointe - Business Class Email Marketing

Business Class Email Marketing

Pinpointe continued positive evaluations of its service by independent email marketing reviews and industry analysts. Pinpointe’s features and performance comparisons show the product offering to be more full-featured than competitors.

Pinpointe, a leading Email Marketing Vendor for mid-sized enterprises and digital agencies, today announced that it completed its most successful yearly results for 2011. The privately held, Silicon Valley company increased its customer base by more than 60% and achieved new record revenues each quarter in 2011.

In it’s most recent quarter, 16% of Pinpointe's new customers are automating their email campaigns for the first time, while the balance of new customers migrated from a wide range of current email marketing products including Vertical Response, Constant Contact and iContact, MailChimp and ExactTarget.

The top reasons customers migrated to Pinpointe were due to the company's extended features and responsive technical support. Pinpointe signed new customers across multiple industries, including Software, Technology, Non-Profit, Healthcare, Professional Services and the Medical industries. The company's continued success reaffirms that businesses will continue to allocate budget for products like Pinpointe's that can demonstrate a measurable return on investment.

Top Annual Achievements

  • Increased Customer base by 60%
  • Cloud-Based Email Marketing for mid-tier Enterprises sending high volume
  • Agency Edition –Private Labeled, Cloud-Based Email Marketing for Digital Agencies
  • Enhanced Integration with Salesforce.com.

Industry Recognition
The company continued positive evaluations of its service by independent email marketing reviews and industry analysts. Pinpointe’s features and performance comparisons show the product offering to be more full-featured than many competitors, while uniquely filling the growing gap between email marketing and marketing automation products.

In 2011, Pinpointe achieved top recognition, including:

  •     Top Email Marketing Vendor (TopSEOS)
  •     Email Marketing - Excellence Award (TopTENReviews)
  •     4.5 of 5 Stars – (GetApp)

Pinpointe Helps Customers Improve Results
Pinpointe consistently earns high marks for quality customer / technical support, ease of use and advanced email marketing features often not available in other email marketing products.

Pinpointe's integrated SPAM score checker helps companies test their campaigns to determine their Spam-Assassin SPAM score and provides recommendations to improve delivery, while the campaign previewer ensures that marketers can preview their campaigns in each of the leading email clients to ensure they will display properly, before sending.

Pinpointe’s email autoresponders (also known as drip marketing), help customers magnify their email campaign results

Pinpointe offers a monthly series of free, instructional email marketing webinars that educate their customers and prospects on marketing best practices, techniques and approaches to improve marketing results.

Pinpointe Solving Mid-Market Business Marketing Needs
Pinpointe solves the unique needs of mid-market Business and digital agencies with scalable, feature-rich, cloud-based email marketing. Pinpointe’s “Business Class” email marketing solution closes the emerging gap between email marketing and marketing automation needs while also scaling to support the email volume and cloud-based resource requirements of mid-tier businesses sending from 25,000 – 5 million or more emails / month.

Mid-sized enterprises and digital agencies require advanced email marketing features not available in many email marketing products. Customers are faced with the prospect of upgrading to a more expensive and sometimes, complex marketing automation solution. Pinpointe’s intuitive user interface and advanced capabilities, including segmentation and “send on behalf of” features, plus optional multi-user login options, fill the void. In contrast, many other email marketing services are designed for small businesses and individuals with smaller lists, lower sending requirements and less sophisticated features.

With Pinpointe's behavioral targeting and personalization, marketers can target prospects based on their actual activities and responses. Integration with Google Analytics allows customers to directly analyze website traffic generated as a result of their email campaigns.

About Pinpointe
Pinpointe’s affordable, cloud-based email marketing platform empowers B2B marketers to target and personalize their email communications based on their prospect’s actions and previous responses. Pinpointe helps marketers stay in touch with their prospects and deliver more quality opportunities to the sales team.

Pinpointe's Email Marketing Newsletter provides tips, best practices and case study examples for online marketing. Subscribe to email marketing tips.

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Craig Stouffer
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