Buyers of Market Research Services Rate Suppliers Revealing the Industry’s "Thought Leaders"

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By category, industry leaders include: Millward Brown, Firefly, Forrester, Ipsos, and SPSS.



We congratulate these suppliers for helping their clients address challenging marketing and business topics with superior intellect

The seventh edition of the Annual Survey of Market Research Professionals reveals the industry’s most forward thinking market research suppliers across five market segments.

The 2012 report employs more than 5,200 individual customer evaluations to rank more than 100 suppliers along five key dimensions. The top rated market research suppliers for "Is a Thought Leader" by segment are:

  • Full Service:     Millward Brown/Dynamic Logic
  • Qualitative:     Firefly (Millward Brown)
  • Syndicated:    Forrester
  • Online Sample:     Ipsos
  • Survey Software:     SPSS

"We congratulate these suppliers for helping their clients address challenging marketing and business topics with superior intellect," said Mike Carroll, Director of Sales and Marketing for MarketResearchCareers.

The 2012 Annual Survey of Market Research Professionals also quantifies and ranks market research suppliers along four additional dimensions, including:

  • Offers Unique Methodologies
  • Provides Quality Deliverables
  • Has the Best Employees
  • Effectively Uses Technology

To promote the use of this powerful multi-dimensional data, MarketResearchCareers has developed an Interactive Ranking Tool that can be found online at:

"With the shifting demands of research buyers in today's economic environment, we found it essential to complement supplier customer satisfaction scores with additional customer perceptions. These additional dimensions enable research buyers to consider additional suppliers while providing competitive benching data to suppliers that are not available from any other source," said Carroll.

The survey was conducted between January 12 and February 1, 2012 with 500 market research professionals completing the survey -- providing a data tolerance of +/- 4.4%.

For more information about the complete 64 page industry report, please visit:

About MarketResearchCareers
MarketResearchCareers is the career website with the most comprehensive database of resumes and jobs focusing exclusively on the Market Research industry.

Visited monthly by nearly half of all market research professionals in the United States and possessing the resumes of more than 40,000 market researchers, MarketResearchCareers is your market research staffing headquarters. See why so many corporate hiring managers, human resource professionals, market research suppliers, and thousands of skilled researchers turn to MarketResearchCareers to fill their market research jobs.

Visit us on the web at or call us at 1-800-872-5401.


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