Power Target LLC Announces Launch of Publisher Recruitment Program

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With the proliferation of electricity choice, Power Target has set out to offer retail electricity providers the best solution to attract new customers and scale quickly in new markets. To assist providers further, the company today announces the launch of its Publisher Recruitment Program.

Suppliers also struggle as they must educate new markets while driving new customers efficiently and at scale.

To coincide with LeadsCon 2012, Power Target LLC today announces the launch of its Publisher Recruitment Program – poised to vastly improve the selection process for those benefitting from electricity de-regulation.

According to many, the de-regulation of electricity providers is a good thing. However, while open competition offers customers greater choice, it also presents a challenge. The challenge comes to the consumers who need to learn exactly what de-regulation means for them, how to choose a provider, how to switch providers and how to know they are getting the best deal. Suppliers also struggle as they must educate new markets while driving new customers efficiently and at scale.

Power Target has set out to make de-regulation more understandable, easier to take advantage of and more beneficial to both the consumer and suppliers.

Power Target is not a comparison site; it is a backend platform that is integrated into dozens of sites. In essence, Power Target is a cloud based solution that allows electricity providers to own the customer experience. It was designed specifically for competitive energy markets and brings together the best publishers and the retail electricity suppliers looking to scale.

This platform enables consumers to find and compare the best electricity packages in their area. But it also, uniquely, allows electricity companies to communicate with potential customers and tell them more about their company than just their rates.

With this platform, electricity companies can make sure that customers see what makes their company unique; they can inform them of their loyalty or incentive programs, their customer service, their green credentials, industry awards or community support schemes.

With most comparison sites, dozens of quotes are displayed, often including many from the same company which makes it hard for customers to accurately compare suppliers and prices.
Power Target does things differently; customers enter their zip code, select their service area, and see the different brands available in their area. It is a much cleaner, but also a fairer model, allowing customers to choose companies based on their credentials and core values, as well as their rates.

Power Target already powers leading websites such as http://electricityrates.com/, http://compareelectricity.com/, and http://renewableelectricity.com/.

Taking their offering to the world’s stage, Power Target is hosting a both at LeadsCon 2012 in Las Vegas on the 28th and 29th of this month. During the event the company will be actively looking to expand their network of publishers in the electricity shoppers, movers and local niche verticals.
The intiative is being officially launched at the event as the Publisher Recruitment Program.

Those interested in signing up are advised to visit Power Target’s Leadscon Booth.

For more information on Power Target, to explore their unique interface and to find out more about the advantages to retail electricity suppliers, please visit: http://www.powertargetllc.com

About Power Target LLC

Power Target LLC is a Baltimore, Maryland based firm that has developed a revolutionary cloud based platform for connecting retail electricity shoppers with consumers. The flexibility of their platform, proprietary media properties, and distribution network open audiences Retail Energy Providers would not otherwise be able to reach. All pricing is performance based and setup/integration with the platform is simple for both electricity suppliers and publishers. For more information, visit http://www.powertargetllc.com


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Rob Rex
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