"Social media and consumer generated content has dramatically changed the ways companies can and should engage their customers and employees and transform them into brand ambassadors."
~~ Mark Johnson, CEO of Loyalty 360
Cincinnati, OH (PRWEB) February 27, 2012
“Using customers and employees to help grow your business is not a new concept, but the explosion of social media and consumer generated content has dramatically changed the ways companies can and should engage their customers and employees and transform them into brand ambassadors,” says Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association. On March 1, 2012 at 1 PM EST, Loyalty 360 will sponsor, “Cultivating Customer and Employee Enthusiasm Through Referral Marketing”--- a complimentary webinar that will take a deep dive into how T-Mobile USA, America’s magenta mobile upstart, has enlisted the enthusiasm of customers and employees through social and verbal referral marketing.
T-Mobile USA rode a wave of impressive year-on-year growth through 2008, and then faced new challenges as the industry-wide boom slowed and the market approached saturation. The name of the game switched from acquisition to retention, and the CRM team was faced with a new mandate – continue to cultivate great customer relationships and try to engage customers and employees to help fuel growth.
Leading the webinar will be Haakon Johansen, Director, Customer Loyalty at T-Mobile USA, Inc. and Alexandra Best, VP Marketing at RewardStream, a leading provider of recommendation marketing, social loyalty, traditional loyalty and engagement solutions that help brands and companies build deeper - and more profitable - long term relationships with their customers.
Haakon drives the loyalty initiatives for T-Mobile USA. Prior to this role, he was responsible for revenue from T-Mobile’s data products, growing revenue by 60% in two years. Haakon has developed corporate brand strategies for two major corporations and designed brand architecture, positioning, corporate name change, logo, visual identity and brand platforms. He’s successfully built more customer oriented organizations and utilized market insights to implement initiatives that increased customer satisfaction, loyalty, and market share.
Alex has more than 15 years’ experience building and leading marketing programs, with extensive experience in lead generation and customer acquisition. At RewardStream, she is responsible for lead generation, corporate marketing, and marcom; she also acts as Product Manager for Spark, RewardStream’s first packaged customer recommendation solution.
For registration or more information, please visit “Cultivating Customer and Employee Enthusiasm Through Referral Marketing”
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. http://www.loyalty360.org