TradeKing Expands Its Relationship with SunGard by Selecting Protegent for Social Media and Website Surveillance

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TradeKing, a North Carolina- and Florida-based online broker dealer, has gone live with SunGard’s Protegent Social Media Surveillance for regulatory compliance and to monitor its advisors’ activity on social media sites.

TradeKing, a North Carolina- and Florida-based online broker dealer, has gone live with SunGard’s Protegent Social Media Surveillance for regulatory compliance and to monitor its advisors’ activity on social media sites.

TradeKing is using the solution to help ensure that activity on its corporate Twitter account and Facebook page is captured and moderated when pre-approval is required, as well as helping the firm avoid violating its keyword lexicon and social media policies.

Kimberly Johnson, compliance manager at TradeKing, said, “Twitter and Facebook are important channels that allow us to communicate in real-time with our clients. The user-friendly interface of SunGard’s Protegent Social Media Surveillance makes it easy to monitor these activities. In addition, the moderation and archival functionality has been pivotal in helping us efficiently roll out our surveillance policy.”

Steve Sabin, chief operating officer of SunGard’s Protegent business unit, said, “SunGard’s Protegent Social Media Surveillance is updated to cover the latest rules and regulations. Protegent helps brokers remain in compliance while leveraging important new social media platforms to reach their clients and prospects.”

TradeKing also uses SunGard’s MarketMap solution for streaming, real-time historical and reference data.

About TradeKing
TradeKing is a nationally licensed online stock and options broker offering simple, low cost online trading fees. A pioneer in integrating new financial social media as part of its innovative online equities, options trading and fixed-income trading platform, TradeKing has received multiple discount broker awards from top industry sources and was rated best in customer service by SmartMoney Magazine, ahead of OptionsXpress, Scottrade, Fidelity, and TD Ameritrade. (June 2011 SmartMoney Broker Survey).
Online trading has inherent risks due to system response and access times that vary due to market conditions, system performance and other factors. An investor should understand these and additional risks before trading.
Member FINRA/SIPC.

About SunGard’s Protegent
SunGard's Protegent solutions for compliance, suitability and new account opening help retail and institutional investment firms oversee business processes relating to social media policy management, compensation processing, client acquisition and suitability, including Know Your Customer and OFAC list checking, as well as employees' personal trading and code of ethics, while helping reduce expenses and address regulatory requirements. Protegent supports supervision and surveillance practice, helps streamline the compliance life cycle, proactively monitors trades and provides comprehensive auditing and reporting for financial institutions.

About SunGard
SunGard is one of the world’s leading software and technology services companies. SunGard has more than 17,000 employees and serves approximately 25,000 customers in more than 70 countries. SunGard provides software and processing solutions for financial services, education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software. With annual revenue of about $4.5 billion, SunGard is the largest privately held software and services company and was ranked 434 on the Fortune 500 in 2011. Look for us wherever the mission is critical. For more information, please visit http://www.sungard.com.

Trademark Information: SunGard, the SunGard logo and Protegent are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.

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Adriana Senior
SunGard
718-578-1130
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