Poptropica, Popular Virtual World for Kids, Featured on Applebee’s Kids Menu

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New Poptropica Family Activity Book Available at Applebee’s From Feb. 27 Through May 7

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Now the millions of kids who are Poptropica fans can be reminded of their favorite quests while they complete the activities and games in the Poptropica Family Activity Book at their nearby Applebee’s restaurant.

This spring when kids dine at the Applebee’s in their neighborhood, they will be greeted by their favorite Poptropica characters on the kids menu, the Poptropica Family Activity Book. This colorful book of fun activities will be available in Applebee’s restaurants in the United States, Canada and Puerto Rico, from February 27 through May 7.

Preparing to launch its 25th Island, Poptropica is a safe, fun virtual world for kids, featuring adventures, quests and great storytelling. All-time Poptropica favorite characters – from the infamous Dr. Hare to the characters from SuperPower Island, Astro-Knights Island, Skullduggery Island and Shark Tooth Island – will be featured in the activity book’s fun facts and coloring and word activities.

“A fun and engaging children’s menu can help make dining out a great experience for families with kids,” said Jess M. Brallier, publisher of Poptropica. “Now the millions of kids who are Poptropica fans can be reminded of their favorite quests while they complete the activities and games in the Poptropica Family Activity Book at their nearby Applebee’s restaurant.”

This partnership with Applebee’s is the newest in Poptropica’s ongoing and growing family of licensing programs. Other ventures include a line of Poptropica plush characters and poseable figures from Jazwares, game cards at Target stores, and a series of Poptropica books.

Named as one of TIME magazine’s Top 50 websites of 2011, Poptropica has been visited by more than 210 million kids worldwide since its launch in 2007. Players come from more than 130 different countries and have their web browsers set to more than 100 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian. All Poptropica Islands are free to play, and each represents a unique theme and challenge.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)
Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica’s engaging quests, stories and games.

Kids create a “Poptropican” character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics, watch movies, and compete in head-to-head competition. Parents can always trust that their children are playing – and learning – in a safe online environment.

Poptropica is published by Family Education Network, a part of Pearson, the education, services and technology company. Pearson’s other primary operations include the Financial Times Group and the Penguin Group.

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Lisa Wolfe
L. Wolfe Communications
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