‘Mum’s coffee cake is the stuff of legends, and she has been baking it for family celebrations for the past 40 years. I’ve managed to get my hands on the recipe and plan to bake it this year just for Mum. I hope I do it justice!’
(PRWEB UK) 28 February 2012
How will you be making your Mum feel special this Mother’s Day? This year, why not forget expensive flowers and chocolates and instead cook your Mum a delicious treat? In the April issue of Sainsbury’s magazine (in store 29 February) top foodies and chefs reveal what they will be rustling up for that very special woman in their life.
From Michelin-starred Michel Roux Jr to new baking queen Lorraine Pascale, top chefs provide delicious ideas for long, lazy lunches or truly scrumptious teatime treats. Recipes include Harry Eastwood’s Moules a la mariniere, Ching-He Huang’s delicious Hoisin chicken as well as exclusive online cake recipes at sainsburys.co.uk/magazine from both editor Helena Lang and food director Sarah Randell. Both their recipes have been passed down by their mothers and are firm family favourites.
Says Helena Lang, Editor of Sainsbury's Magazine, "Mum’s coffee cake is the stuff of legends, and she has been baking it for family celebrations for the past 40 years. I’ve managed to get my hands on the recipe and plan to bake it this year just for Mum. I hope I do it justice!"
Recently named Best Consumer Publication (Retail) at the APA’s International Content Marketing Awards 2011, Sainsbury’s magazine is published by Seven, the award-winning content marketing agency.
Notes to editors
Seven is an award-winning multi-channel content marketing agency. Experts in creating intelligent, relevant and effective content across multiple channels, including magazine websites, social media, interactive ezines, video, iPhone and iPad apps.
Clients of Seven include Virgin, Sainsbury’s, CIMA, English Heritage,Grant Thornton, Guardian Media Group, Lloyds Banking Group and First TransPennine.
For further information: http://www.seven.co.uk or contact Shareena Ali, PR, Shareena(dot)ali(at)seven(dot)co(dot)uk 020 7775 5549.
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