La Quinta Inns & Suites Licenses APT’s Test & Learn Management System

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APT announced today that La Quinta Inns & Suites, one of the largest operators of limited-service hotels in the United States, has signed an agreement to license APT's Test & Learn Management System.

Applied Predictive Technologies (APT) announced today that La Quinta Inns & Suites, one of the largest operators of limited-service hotels in the United States, has signed an agreement to license APT's Test & Learn Management System. La Quinta will use APT’s solution to test strategic and tactical initiatives across more than 800 hotels.

With this agreement, La Quinta joins industry-leading companies, such as InterContinental Hotels Group, Choice Hotels, Lowe’s, and Publix – who use APT’s Test & Learn solution to evaluate a wide range of ideas regarding media, marketing, labor and capital investment.

“Quantifying the impact of new programs or initiatives is particularly difficult for the hotel industry, due to the industry’s extremely cyclical and seasonal nature, the impact of local conditions, as well as ongoing competitive activities,” said Wayne Goldberg, President and Chief Executive Officer of La Quinta. “APT’s ability to cut through the noise and accurately predict the impact of various programs has enabled us to make business-critical decisions with confidence. APT’s solution has already aided us in identifying the highest ROI remodel strategy, optimizing our sales force and reducing the cannibalization impact of our growing brand. By helping us accurately measure the impact of our initiatives and prevent costly missteps, APT’s data driven software solution is becoming core to the innovation process at La Quinta. ”

“We look forward to working with the La Quinta management as they continue to expand their hotel network and bring high value offerings to their customers,” said Maryam Wehe, Senior Vice President of APT.

Please visit http://www.predictivetechnologies.com to learn more about APT.

About La Quinta
LQ Management L.L.C. is one of the largest operators of limited-service hotels in the United States. Based in Dallas, Texas, the Company operates and provides franchise services to more than 800 hotels in 46 states, Canada and Mexico under the La Quinta Inn® and La Quinta Inn & Suites® brands. For reservations or more information about La Quinta, please visit http://www.LQ.com or call 1-800-SLEEPLQ. Follow La Quinta Inns & Suites on Twitter at http://twitter.com/LQ or become a Facebook fan at http://www.facebook.com/laquinta.

About Applied Predictive Technologies
Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's solutions, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. Learn more about APT at: http://www.predictivetechnologies.com.

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