BriteVerify Launches Industry’s Simplest, Fastest and Most Accurate Real-Time Email Verification Platform

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New platform release safeguards against invalid emails and makes lead verification more affordable and efficient than ever; Delivers first ‘social connectedness’ indicator for deep insights into data quality and inbox performance potential.

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To reach their target audiences, companies must start with accurate contact information and BriteVerify provides a cost-effective and simple service that delivers true email verification.

BriteVerify, the leader in email verification, today announced the newest release of its real-time email verification platform, designed for any company that builds and maintains an email marketing database. The industry’s simplest, fastest, and most accurate platform for affordable and efficient email verification, BriteVerify provides a reliable safeguard against sending messages to invalid email addresses, a process that can significantly reduce marketing campaign ROI and damage a company’s sender reputation. Included in this release, BriteVerify now delivers new APIs that make email verification capabilities easier and more integrated and the first available ‘social connectedness’ status indicator, BriteVerify Connected. Connected is a new feature that provides deep insights into which email addresses are more active and allows customers to prioritize addresses that have better performance potential.

“Attempting to communicate with invalid emails can damage a company’s deliverability and interrupt their ability to communicate with legitimate email addresses. Yet today, most companies build email databases without using tools to eliminate the bad data that kills their marketing campaign performance,” said Matt McFee, founder, BriteVerify. “To reach their target audiences, companies must start with accurate contact information and BriteVerify provides a cost-effective and simple service that delivers true email verification. The BriteVerify platform makes it very easy to keep email data in an optimal state of performance including the ability to identify which addresses will yield the best results for a company’s email marketing efforts.”

Ideal for companies that rely on clean data such as data services providers, email list managers, lead buyers and sellers, and email service providers maintaining their users’ email lists, BriteVerify delivers a cost-efficient platform that eliminates the time and resources wasted on attempting to communicate with bad data. BriteVerify requires no contracts, no set up fees and with no monthly minimum, customers only pay for what they use.

Also today, BriteVerify announced a social linkage status feature called BriteVerify Connected. Many email addresses can look “alive” but are actually inactive, half-dead addresses that take up space and contribute little to email marketing programs. BriteVerify Connected is the industry’s only solution created to identify the most active emails by providing a “social connectedness” indicator to determine which email addresses have better performance potential. Connected searches online networks, shopping wish lists, public directories and the web itself for any signs of life associated with a given email address. Once a customer turns on the Connected status in their service settings, BriteVerify will automatically determine which records are most valuable and active. With connected emails performing better on average than those that are not, BriteVerify Connected boosts the effectiveness of email marketing campaigns by identifying contacts that are more likely to open email, click, and convert.

“Valid but inactive email addresses are a gray area in the data verification process that is completely overlooked most of the time. While technically, they appear legitimate, trying to communicate with email addresses that fall in the ‘half-dead’ zone will suck up a company’s time, resources, and cost - with minimal return,” said James McLachlan, founder and head of product development, BriteVerify. “Our new Connected feature is an exciting development in email verification and adds even more value in terms of helping our customers return great results from their email marketing programs. With Connected, for the first time customers have deep insights into how they can make their email database work to their advantage.”

BriteVerify offers two core services: BriteForms for real-time data verification and BriteFiles for volume batch data verification. Through BriteForms and its new all-in-one API, customers are able to make one API request and verify any combination of name, email, postal address, phone number and IP address - all for one low price. The new API makes full contact verification easier and more cost efficient than ever.

BriteForms integration is as easy as cut and paste. BriteForms can be used with web forms to verify lead data in real-time as information is being typed into a form. BriteForms can also be accessed through a “one-line” web service API for live data feeds/back-end needs.

Through BriteFiles, customers have access to a service built specifically to process databases with large volumes of contact information. The BriteFiles API fully automates and integrates batch data into a company’s verification cycle. With BriteFiles, companies can push their TXT or CSV files through a simple API request, monitor the progress of each file job, and easily retrieve their files upon completion.

Pricing and Availability
The new BriteVerify platform (including BriteVerify Connected, BriteForms and BriteFiles) is available for signup now at http://www.briteverify.com. Pricing starts at $0.01 per transaction with volume discounts. BriteVerify does not require a contract or minimum monthly purchases. For more detailed pricing information, please visit: http://www.briteverify.com/pricing.

About BriteVerify
BriteVerify is the leader in email verification and delivers the industry’s simplest, fastest and most affordable real-time email verification platform. Designed for any company that builds and maintains an email marketing database, BriteVerify provides a reliable safeguard against sending messages to invalid email addresses, a process that can significantly reduce marketing campaign ROI and damage a company’s sender reputation. BriteVerify requires no contracts, no set up fees and with no monthly minimum, customers only to pay for what they use.

Founded in 2009, BriteVerify is privately held and is headquartered in Charlotte, North Carolina. For more information, please visit http://www.briteverify.com.

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Lynne Cox
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