Carlsbad, CA (PRWEB) February 28, 2012
Bella Ideale Diamonds & Precious Gems, an on-line retailer of discounted fine jewelry located in Carlsbad, CA, has added its "Bella Ideale" signature brand of watches to its men's line of products. The new line consists of quartz and automatic, mechanical watches that are assembled in the finest Swiss Made tradition. The first shipment of watches will be available to customers on April 15, 2012. The line will include sports watches that can be used for dressy affairs and specialty watches that will range in price from $200 to $500 for the quartz line and $3,000 to $5,000 for the mechanical watches.
The overall objective of the company was to create a watch that would serve for sports as well as dressy occassions. "Most men only own one watch. They keep it until it breaks. The current fashion in men's watches are big multifunctional chronographs that are great for sports, but are often too large to fit under the cuff of a jacket or shirt. We wanted to change that to the extent we could," said Paul Buchanan, Presidnet of Bella Ideale Diamonds & Precious Gems. "We were able to accomplish this for most of our line, except for our specialty watches," he added.
Bella Ideale Diamonds & Precious Gems, also known as "bidiamonds.com", is an on-line retailer of discounted fine jewelry located in Carlsbad, CA. To provide finest in professional service, bidiamond.com employees are Graduate Gemologists or Graduates of the American Institute of Diamond Cutting.