Gina comes to us with a true understanding of the entertainment and brand business which will be key in moving Cinema Scene into new areas of growth in the ever changing entertainment space.
Overland Park, Kan. (PRWEB) February 28, 2012
Cinema Scene Marketing, one of the nation’s leading providers of in-lobby media and promotions, announced today that Gina Mace Sands has joined the organization.
Based in Los Angeles, Sands will oversee sales for Cinema Scene’s Media Networks. She most recently held the position of Vice President of U.S. operations for Brazilian-based toy company, Toys Talk, where she was responsible for US product production, sales, marketing and on-line strategy for the company.
Sands’ previous experience includes Director of Client Activation for Cablevision/AMC where she launched several successful television series, including MAD MEN, BREAKING BAD and THE PRISONER, and was responsible for brand partnerships and product placement for brands such as Heineken, BMW and Jack Daniels.
Sands brings to Cinema Scene a vast range of other sales, marketing and promotional experience in the entertainment industry. She served as Director for Sony Pictures Television International, where she executed worldwide media campaigns across channels for Sony’s Spiderman franchise. She also held the position of Director of Promotions for Saban Entertainment/Fox Family Worldwide, where she worked on key brands including Power Rangers, Digimon, Nascar Racers and Fox Kids Cup.
Joe Ross, Managing Principal of Cinema Scene Marketing commented, “Gina comes to us with a true understanding of the entertainment and brand business which will be key in moving Cinema Scene into new areas of growth in the ever changing entertainment space."
“What attracted me to Cinema Scene was the combination of its expertise and innovation in the entertainment industry,” Sands said. “The company is poised for tremendous growth, and I’m excited to be a part of making it happen.”
About Cinema Scene Marketing
Cinema Scene Marketing, headquartered in Overland Park, Kan., is an industry leader in bringing promotional campaigns, packaging products and digital menu board solutions to the US exhibition market at key theatre circuits including Carmike Cinemas, Classic Cinemas, Clearview Cinemas, Marcus Theatres, Muvico Theaters, National Amusements Theatres, Pacific Theatres, Rave Motion Pictures, and Wehrenberg Theatres.
Cinema Scene Media is a series of media networks which reaches over 300 million cinemagoers annually. Its flagship TrailerVision™ network provides Digital Out-of-Home (DOOH) advertisers a media network to reach the highly desirable and captive movie going consumers via a dynamic mix of LCD displays and video walls.
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