Visitors who leave your website are lost opportunities for your business.
Wayne, NJ (PRWEB) February 28, 2012
Ballantine Digital, a provider of search engine optimization (SEO) and social media solutions to mid-sized companies, has recently added conversion rate optimization as part of their SEO services so that businesses can not only be found on the internet, but capture their visitors as leads.
While SEO is important to help bring people to a website, conversion optimization looks at the content and structure of a website to convert visitors into leads or sales. Ryan Cote, Director of Marketing for Ballantine, explains, "You can have the most effective SEO tactics in place, and your web site can be at the top of everyone's search results. But if your visitors don't like what they see when they get to your website, or can't find what they're looking for quickly, they'll leave your site without a second glance. Visitors who leave your website are lost opportunities for your business."
Converting visitors into leads is a critical part of any organization's sales funnel. Ballantine's conversion optimization process looks at the structure of a website, ease of navigation, quality of written copy, and other factors, and they then provide actionable recommendations that can be implemented immediately. Ballantine helps its customers track performance before and after changes so that improvements can be quantified.
Ballantine Digital also provides social media solutions to its customers, and has recently added Google+ to its offerings, in addition to the Twitter and Facebook marketing it already provides. As noted on the Ballantine Digital blog, recent updates to Google Search have included a social Google+ component that helps individuals find information about their search query through their connections. Cote notes, "Social media is a critical part of any marketing plan, and the growth and success of Google+, as well as its native integration with Google search, proves that it needs to be part of your marketing plan too."
About Ballantine Digital:
Ballantine Digital provides full-service SEO & social media services to mid-sized companies looking for increased search engine rankings & social visibility. For more information on how Ballantine can increase your online visibility, please visit BallantineDigital.com.