Zelo® Premieres Keratin Hair Straightening Kit and Hair Products in Navarro, The Largest Hispanic Pharmacy Chain in the US

Share Article

Boca Cosmetics Group provides solutions to an under-served market with the launch of Zelo® in Navarro Discount Pharmacy Stores, the largest Hispanic owned pharmacy chain in the United States. Zelo® is generating awareness in weekly store flyers, Univision TV and Spanish radio stations. In addition, continues to be very popular on home TV shopping networks.

Navarro Rx Largest Hispanic owned pharmacy

since our launch, it’s been flying off the shelves

Keratin treatments help to straighten hair, smooth curls and waves and eliminate frizz. These treatments have been a ritual for many Hispanic women in the US and Latin American countries, many of which have to save money to get these very expensive treatments in salons ranging from $150-$450.

Zelo® offers a solution that achieves salon results with a certified formaldehyde free formula. Many salons still offer treatments containing formaldehydes that have been recently linked to cancer and other health problems. Zelo® contains no formaldehydes but still delivers lasting results. The one-application treatment with Zelo® lasts up to 12 weeks depending on hair texture and retails for $49.99.

Gisela Basilio, Boca Cosmetics Group, Executive Director, says “the Hispanic market is one that really benefits from the manageability Zelo® offers. A recent customer bought 3 kits, telling a store promoter how happy she was to finally see it in stores. She bought one for herself and one for her two daughters and sent back friends to buy more. We are striving to reach out to other minority stores throughout the country, including the African-American market as Zelo® has proven to be an exceptional alternative to using harsh relaxers.

In addition to Zelo's Duo Keratin kit, Navarro also carries Zelo’s Velvet hair gloss. The high-end, anti-frizz gloss is for everyone including those just looking to temporarily manage the frizz or use a finishing gloss to style their hair everyday. A favorite, "Velvet" adds shine, has an amazing scent and is an incredible value at $19.99. Basilio adds, "since our launch, it’s been flying off the shelves".

Zelo® is available in all 33 Navarro stores in Miami-Dade County and will be available in their first store in Broward County on Grand Opening day 3/8/12.

Boca Cosmetics Group is a cutting edge manufacturer of quality hair care products specializing in high performing hair care treatments.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Gisela Basilio

Gisela Basilio
Visit website