ResidentGifts LLC Expands Denver Office, Increases Staff

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Three Team Members Added to Facilitate Company Growth and Customer Service

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We are now better positioned to improve volume activities such as larger bulk rate purchases of promotional codes to deliver greater savings to all our customers.

ResidentGifts LLC, developers of the multifamily industry’s leading automated, fully integrated points-based incentives platform, today announces the expansion of its Denver office and the addition of three new team members. Mickey Cummings, Diane Hillman and Bruce Salter joined the team in the areas of business development, finance and customer service, respectively.

“The interest we have seen from both owners and residents in the ResidentGifts offering has been astounding,” said Gerry Wiatrowski, co-founder and chief marketing officer for the company. “As our brand continues to expand we are excited to bring in additional resources to support our existing clients, develop new opportunities, offer more retail partnerships and expand existing partnerships so that our points-based loyalty platform can be leveraged in other markets.”

Mr. Cummings, current president of Red Rocks Management, LLC and former senior vice president for Equity Residential, will serve as vice president focused on business development. He will utilize more than 30 years of experience in multifamily property management and operations to help grow the number of communities engaging the ResidentGifts platform, increase current client engagements and drive growth into new vertical markets. Mr. Cummings will operate out of Scottsdale, Ariz. and will focus his sales efforts in the southwest states.

Mrs. Hillman, named Controller of ResidentGifts, will leverage more than 10 years experience guiding the financial operations for start-up companies to establish, grow and maintain the company’s business practices. Beyond maintaining the Denver-based operations, she will further expand her role into accounting practices, budget controls and management of relationships with ResidentGifts merchant partners.

Bruce Salter, formerly of Equity Residential, will join the Denver office and direct account services. As vice president for ResidentGifts, he will lead the implementation and rollout processes of the ResidentGifts platform, conduct training sessions, help communities market the platform to residents as well as serve as client contact on all accounts. He will serve as liaison between the customer and the company’s IT department to ensure all technological aspects of the platform are operational and functioning at fullest capacity for the community and resident. Finally, Mr. Salter will manage any questions, issues or requests from communities, residents or merchants.

“Adding to the ResidentGifts team improves our scalability from both the technology and business sense,” said Greg Smith, co-founder and CEO of ResidentGifts. “We are now better positioned to improve volume activities such as larger bulk rate purchases of promotional codes to deliver greater savings to all our customers. Our increased accessibility can now bring even greater satisfaction to communities and their residents using our loyalty program. We are thrilled to have Mickey, Bruce and Diane as part of the team.”

ResidentGifts utilizes a dollar-for-dollar, points-based rewards platform to incentivize positive behaviors. It is the only platform of its kind providing savings to a community or company while increasing perceived value to customers and enhancing the consumer experience. By replacing standard incentives such as free rent, a gift card or gift baskets, ResidentGifts provides the ability to earn points which can be redeemed for promotional codes from its partner merchants. These codes can then be used by the consumer to purchase what they want or need, creating greater satisfaction.

Companies employing ResidentGifts can recoup a percentage of incentive spend through the sharing of savings on the bulk purchase of promotional codes. Furthermore, companies can also enjoy share of the breakage revenue – e-commerce industry terminology for when rewards points are not redeemed.

For more information about ResidentGifts LLC or to speak with an executive from the company, please contact Marlena DeFalco at (303) 682-3943 or at Marlena(at)linnelltaylor(dot)com. To learn more about ResidentGifts, please visit

About ResidentGifts LLC
Founded in 2009 by former senior executives from the multifamily industry and launched in 2011, ResidentGifts LLC offers the industry’s only automated, fully integrated resident loyalty platforms. Its flagship platforms, ResidentGifts, a points-based resident rewards program and, an e-commerce site, provide multifamily owner/operators with unique revenue stream generators with no out of pocket costs. Headquartered in Chicago with operations in Denver, Colo., ResidentGifts LLC employs 4 core executives and utilizes a support team of 12. For more information, please visit


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