Summit Ice Puts GreenRoad at Center of Driver Safety and Fuel Economy Program

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Regional Ice Manufacturer Invests in Technology to Proactively Manage Driver Performance and Safety

GreenRoad™, the leader in driver performance and safety management, today announced a new customer relationship with Summit Ice, a mid-sized, regional ice manufacturing company based in Salt Lake City, Utah. Summit Ice operates a seasonal fleet of 15 refrigerated transport trucks, delivering pallets of bagged ice across northern Utah and into Wyoming. In 2011, Summit Ice selected the award-winning GreenRoad driver performance and safety management service to proactively manage driver safety, mitigate risk and maximize fuel performance.

Center of Safety Program, Risk Mitigation

Originally Summit Ice evaluated legacy GPS-based telematics solutions, but those were quickly deemed too limited and expensive for the needs of Summit Ice.

“Our goal was to think ahead. We wanted a solution that delivered more than just traditional GPS. We knew with today’s technology we could get more data to help us manage safety and mitigate risk,” commented Brian Washnock, president and owner of Summit Ice. “I want to be a good partner with my insurance company and show them that I’m doing everything possible to mitigate risk. I get all this with GreenRoad plus the GPS stored data so I can go back and see where my drivers have been. GreenRoad is definitely the most complete and price-competitive offering we looked at.”    

The Impact of Seasonality and the Need to Maximize Fuel Economy

“Our business is complicated by seasonality,” continued Washnock. “We need to maximize our revenues between Memorial Day and Labor Day. Fuel costs are one of my top three business expenses. GreenRoad helps me maximize my revenue during this short season while managing expenses.”

“We also had a big issue with idling; that’s a lot of fuel costs that add up quickly and impact the bottom line. With GreenRoad, for the first time, I can work with the drivers and the routes to minimize the impact of idling.”

Summit Ice Looks Forward to Summer with GreenRoad

This summer, Summit Ice will be using GreenRoad to put in place a performance and safety-based incentive program for drivers.

“Drivers are the face of our company. GreenRoad will give me and each of them the confidence factor to know they are doing their jobs diligently.

GreenRoad helps my drivers understand that we are right there with them, every day,” continued Washnock. “It my responsibility to know my drivers and GreenRoad will give me the tools to do that. I’m super excited to see GreenRoad in action this summer and to see how it impacts my drivers’ performance.”

“In the day and age you can’t afford not to look at a solution like GreenRoad,” continued Washnock. “It’s a necessity to train employees, build a safety culture and show our insurance carrier that we are doing everything we can to manage safety.”

GreenRoad combines advanced in-vehicle driver performance technology with easy access, online data and reporting to immediately transform driving culture, delivering the best drivers on the road. GreenRoad returns a positive ROI within months by dramatically reducing crashes and providing significant fuel savings. Most GreenRoad customers experience a 50% crash reduction after six months of GreenRoad use, and average a 10% improvement in fuel economy which can go as high as 15% with GreenRoad’s active idling monitoring.

About Summit Ice

Summit Ice is a locally owned and operated ice manufacturing and distribution company headquartered in Salt Lake City, Utah. The company’s goal is to provide exceptional service while delivering a clean and pure ice product. Summit Ice provides ice throughout northern Utah and Wyoming delivering to major supermarkets, club stores, mass merchandisers, convenience stores, drug stores, and restaurants. The company also supplies ice for special event venues.

About GreenRoad

GreenRoad is the leader in driver performance and safety management for fleets and other organizations. The unique GreenRoad Driver Improvement Loop™ uses technology-based, personalized driver self-improvement to immediately transform driving culture and deliver the best drivers on the road. Proven across 85,000 drivers worldwide, representing innovative fleets from all industry segments, GreenRoad dramatically reduces crashes and fuel consumption so customers realize positive ROI within months. The company is headquartered in Redwood City, CA, with offices throughout the U.S., the U.K., and Israel. For more information, visit

GreenRoad™ and GreenRoad Driver Improvement Loop™ are trademarks of GreenRoad, Inc. All other trademarks are the property of their respective owners.


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Erin Thompson
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Julie McHenry
Communications Insight, LLC
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