(PRWEB) February 29, 2012
Newcastle Permanent Building Society unveiled its new ground-breaking two-minute television commercial today to media and special guests.
Newcastle Permanent CEO Terry Millett said the new campaign was the result of a rigorous development process that included extensive staff and community research and reinforces the Building Society’s position as the Hunter’s Number 1 place for banking – one that has a rich heritage and an even stronger future.
“When it comes to banking, people told us that they want to know their financial institution will do the right thing by them especially over the long term."
In this next phase of our advertising we felt it was important to tell our story: who we are and what makes us different - so that people can buy into what we stand for rather than just what we sell. That we put people before profits,” Mr Millett said.
“In our new campaign we have used the best production techniques and equipment available anywhere in Australia and it was made right here in the Hunter. And the local ‘stars’ of the campaign are the good people of Newcastle and the Hunter, our staff and their families.
“You don’t have to go to Sydney or elsewhere to get exceptional quality. The best of everything is right here in our own backyard.
“At Newcastle Permanent we also strive to be the best at what we do. We have been judged Home Lender of the Year again for the second time in three years1 – ahead of all the major bank. And Newcastle Permanent recently recorded the highest proportion of satisfied customers of any financial institution in Australia, including all the banks2,” Mr Millett said.
The focus of the new corporate campaign is the flagship two-minute television commercial, which is specially tailored for each region in NSW where Newcastle Permanent operates.
“Television commercials are usually 30 seconds long. Newcastle Permanent has been operating for nearly 110 years and we felt it was important to take the time to tell our story properly in this new campaign.
“We have also launched a new theme song which is a contemporary take on the previous ‘Here for good’ jingle,” Mr Millett said.
The new two-minute television commercial will launch on Monday 27 February as part of a fully integrated campaign including television, radio, press, outdoor and on-line elements, with a series of follow-up television commercials in coming months.
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