Especially for those whose competitive advantage comes from innovation, a content-driven inbound marketing strategy can be a very effective way to increase revenue.
Rochester, NY (PRWEB) February 29, 2012
PLS Launch Solutions, a Rochester, NY-based B2B marketing agency, has inked a deal with HubSpot to offer their online marketing software platform to the technology companies they serve. The HubSpot platform improves website traffic and its conversion to sales, and provides real-time metrics and recommendations to improve marketing ROI. HubSpot software is used by over 5000 companies to generate, track, and convert leads from the web. Under the agreement, PLS will resell HubSpot and provide marketing support services to interested customers who are looking to increase qualified leads.
PLS President Michele Nichols Gleber says, “HubSpot further improves the effectiveness of the marketing strategies we create and execute for our clients. Especially for those whose competitive advantage comes from innovation, a content-driven inbound marketing strategy can be a very effective way to increase revenue. It demands great content, though—Hubspot’s platform and our technical expertise can make it easy to do the activities that really impact sales.”
A recent Forrester Research study of more than 1,000 technology businesses found that the corporate website was ranked first in determining whether a purchase would be made. Gleber says, “We’re seeing the same in the optics, advanced manufacturing, engineering services and other high tech industries we serve: the percent of qualified leads from online activity is growing each year. We’ve moved to HubSpot to give companies better visibility and ability to proactively reach those leads.”
By adding HubSpot to the customer’s integrated marketing mix, PLS can simplify and leverage marketing activities, including:
- website management
- search engine optimization
- lead management
- marketing analytics
- email marketing
- landing pages
- social media monitoring
PLS Launch Solutions first implemented the HubSpot platform for its own website, http://www.launchsolutions.com, to prove effectiveness and test content strategies before becoming a channel partner. HubSpot will be available to current and prospective clients as of March 1, 2012.
About PLS Launch Solutions
PLS Launch Solutions positions technology companies for growth. The Rochester, NY-based company works with B2B customers in the US and globally to create and execute marketing strategies and develop intellectual property. Founded in 1986, the team includes marketing consultants, writers, designers, and web/SEO specialists from diverse business and technical backgrounds, all focused on increasing their clients’ sales and meeting their business objectives.
HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 5000 companies in 34 countries attract leads and convert them into customers. The software platform includes website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts.