Tiecoon.com to Re-adopt EDLP Strategy After a Test Marketing of Higher Prices

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In an unprecedented move by Tiecoon.com, following the previous unprecedented move of almost doubling prices, the company has changed it slogan back to “Tiecoon.com – Discount and Wholesale Neckties”. The online neckwear giant announced price decreases across all product lines, and readopting of the EDLP (Every Day Low Price) model. Amidst this change, the internet necktie company will continue to add jobs and capacity for higher volume.

When you need ties, who you gonna call?

Tiecoon's Necktie Guys

Well, we found out rather unabashedly that our customers liked it the way it was, so we’ll keep it.

Top quality neckties of woven microfiber polyester will decrease back to $5, extra long ties will decrease back to $8, and woven silk ties will decrease back to $10. Tiecoon also is announcing that a new product line will be arriving the beginning of March, and that customers can expect the same high quality and construction as all previous Jon vanDyk ties. Coupons will be emailed to current customers and posted on Facebook at http://www.facebook.com/TieYouUp.

Tiecoon.com is also continuing to grow in its new home, Las Vegas, Nevada. The change of headquarters from San Diego, California is officially 2 months old, and as smooth as everyone’s expectations at the company. Tiecoon.com will continue to play a role in the slumped Vegas economy with increased demand for warehouse and office space and business support.

Tiecoon.com is an online menswear retailer and wholesaler, and a wholly owned subsidiary of TCDC Corporation, a Nevada corporation. Tiecoon.com operates offices and warehouses out of the Las Vegas, Nevada area.

“We have a superb line of men’s ties, and thought with our booming business that we could stand a price increase,” says Jesse Pederson, president of TCDC Corporation. “Well, we found out rather unabashedly that our customers liked it the way it was, so we’ll keep it. We are committed to keeping all the high quality manufacturing details of our neckties also; we will trim the fat elsewhere.”


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Stephen Shapley
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