Prodea Systems Names Dr. Francesco De Leo Head of European Operations

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Company Strengthens Focus on Europe, Hires De Leo To Lead Growing European Business.

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Prodea Systems, the market-leading connected lifestyle solution provider, today named Dr. Francesco De Leo, the former Managing Director of Telecom Italia, and Chief Strategy Officer of WIND Telecomunicazioni, as the head of the Company's European Operations. In this newly created role, De Leo will develop and manage Prodea's operations in the European market.

"Francesco De Leo's experience and industry expertise is an important asset to Prodea's growing European presence, said Anousheh Ansari, CEO of Prodea Systems Inc. "Francesco's proven track record with European operators and his leadership in the expansion of their businesses make him the ideal candidate for this phase of Prodea's growth."

Prior to joining Prodea Systems, in his capacity as Managing Director of Telecom Italia, De Leo launched the joint-venture between Tin.It and Excite, which helped develop the digital TV business of Telecom Italia to become the largest pay TV platform in Italy.

Under his leadership as Chairman of Stet International, Telecom Italia won control of Brazil Telecom, it acquired the third cellular license in Spain, and it completed the largest corporate acquisition in the history of Austria by securing control of 25% of the shares of Telekom Austria. At Wind Telecomunicazioni, De Leo contributed to the re-launch of the third cellular carrier in Italy, growing it from 18 to 22 million subscribers.

Francesco De Leo was also nominated as one of the Global Leaders for tomorrow by the World Economic Forum in 1999.

"I am impressed with the depth and reach of Prodea Systems application platform, which provides a once in a lifetime opportunity to shape the future of communications, entertainment, and web services and deliver on the promise of the connected lifestyle." said Francesco De Leo. "Together with the Ansari's and the entire executive management team of Prodea Systems, I feel part of a "dream team", with world class execution capabilities. Prodea Systems has the perfect platform to allow for massive scalability, and rapid roll-out of web-based services across the world, which will open up new market opportunities for the telecom and entertainment industries, at a fraction of the cost of existing platforms."

About Prodea Systems

Prodea Systems, based in Plano Texas, is a privately held company formed by the Ansari family, inventors and proven entrepreneurs with a history of building companies based on industry-changing technologies. Prodea Systems is their latest endeavor to address the challenges of today’s increasingly complex digital home and connected small business environment and combine state of the art technology and simplicity in a single command center for the everyday consumer.

The Prodea Systems platform provides a turnkey, white label solution for traditional and alternative service providers who require continuous and timely delivery of new and innovative services to their subscribers over the existing broadband infrastructure.

Prodea’s solution uniquely enables carrier-grade services to be delivered directly to a variety of fixed appliances in the home or automobile, as well as mobile lifestyle devices including smart phones, portable media players or laptops. Additional information can be found at http://www.prodeasystems.com.

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