Listrak Releases Modal Acquisition Solution to Grow Email Lists Up to 30 Times

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Solution helps online retailers quickly acquire new subscribers from any page on their site

Listrak, an email marketing solutions provider for leading online retailers, announced the release of its Modal Acquisition solution. The solution, which is fully customizable in both design and timing, helps online retailers acquire new email subscribers from website visitors.

At the end of 2011, The Direct Marketing Association reported that email remains the highest performing channel, returning $40.56 for every $1 spent; making it crucial for marketers to grow their email list. In comparison, display advertising returns $19.72, mobile returns $10.51, social networking brings in $12.90, and catalogs return $7.30 . However, to capitalize on that high ROI, email marketers must focus on growing a healthy list – meaning their lists contain accurate information from subscribers who are interested in and engaged with the brand.

“On average, companies lose 30% of their email subscribers per year,” said Ross Kramer, Listrak CEO. “Retailers that target and deploy behaviorally triggered campaigns could have slightly lower churn rates, but as subscribers’ needs change, they stop opening and responding to irrelevant messages so marketers must constantly work to replenish and grow their lists to increase reach and revenue,” adds Kramer.

Listrak’s Modal Acquisition is a simple, yet incredibly effective, way to acquire new subscribers. When customers visit the website a popup window invites them to subscribe to the email list while the background fades. It is not displayed to subscribers who previously signed up via the popup and clients can control the delay before the popup reappears to visitors who did not opt-in. The new subscribers may be directed to a more detailed preference center or a simple “Thank You” popup can appear. A welcome series is automatically triggered for deployment upon subscription, to engage new subscribers when they’re most attentive.

Using this strategy, Listrak has seen client lists grow up to 30 times within a matter of weeks. For more information, visit

About Listrak
Listrak is an email marketing solutions provider that works with online retailers to drive revenue growth, profitability and increase the lifetime value of customers. Founded in 1999, the company's solution suite boasts analytics technology that enhances campaign performance, shopping cart abandonment solutions that help recoup lost revenue, post purchase solutions to increase lifetime value, seamless integration across multiple platforms as well as email, mobile, sweepstakes and more. Listrak has more than a decade of email marketing experience and works with leading U.S. online retailers including Waterford, Ten Thousand Villages, Swell, Vintage Tub, and La-Z-Boy. For more information please visit Follow Listrak on Twitter or Facebook.


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Heather Bonura
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