Economic and Investment Leaders Turn to Dr C. Bart During Turbulent and Uncertain Economic Times

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The must-read book, “A Tale of Two Employees and the Person Who Wanted to Lead Them,” shares the simple truth for getting almost anyone to do what needs to be done in good economic times and bad.

Dr. Chris Bart

A Tale of Two Employees and the Person Who Wanted to Lead Them. is “… a must read for all modern managers and leaders who want a high-performance work force that engages employees to deliver on your business strategy with measurable result.”

Capturing the hearts and minds of employees may seem like a whimsical or fanciful pursuit when it comes to the reality of running a corporation in these tough economic times. As companies tighten their belts, reduce their budgets and have fewer resources at their disposal it seems hardly practical to expend time and energy on the aforementioned pursuit. Frankly speaking, nothing could be further from the truth. Smart company leaders know that in an effort to weather the economic storm, they must have in place a series of fundamental strategies that address the importance of maintaining employee loyalty, commitment and dedication – without employee engagement, any company will struggle or fail even in the best of times let alone times of economic uncertainty.

“A Tale of Two Employees and the Person Who Wanted to Lead Them” is a book which addresses the issue of employee engagement. Recently touted by the CBC as a book investment and economic leaders are turning to in these turbulent and uncertain times, Dr Bart’s tale provides some fundamental and basic insights into the role of leadership and how high levels of performance can be achieved by following a few basic yet fundamental strategies. In addition to being an informative and easy read, it is a must have for any leader who understands the difficulties associated with getting employees to behave in a manner which is consistent with a company’s mission, goals and aspirations. The book, written in a fable-like manner provides leaders with insight and solutions for creating a working environment that promotes and encourages a culture of engagement.

Countless studies have shown the direct correlation between employee engagement and a company’s ability to perform at high levels. Accordingly, it is especially critical for management to focus on this key issue during times of economic turbulence and uncertainty. Having taught and consulted in the field of strategic management for more than two decades Dr. Bart has dedicated much of his professional life to the study of employee engagement and the role leadership plays when it comes to giving direction and motivating organizational members. In his book, “A Tale of Two Employees and the Person Who Wanted to Lead Them,” he shares with his readers the four essential acts that leaders must carry out in an effort to maintain and increase employee engagement.

According to Board Director Tom Bursey (Human Resources Professional Associations of Ontario), "A Tale of Two Employees and the Person Who Wanted to Lead Them" is “a must read for all modern managers and leaders who want a high-performance work force that engages employees to deliver on your business strategy with measurable result.” He goes on to add the book “presented in understandable terms provides important lessons and a rich learning experience from which all employees can benefit.”

While there is little company leaders and managers can do about the current state of the economy at large, every optimist knows that difficult times and challenges can be overcome by employing the right tools and strategies. In his bestselling book Dr. Bart provides a clear and easy to follow series of strategies for creating a workplace where workers are motivated, engaged and focused. Smart leaders who are committed to learning, understanding and applying effective strategies for keeping their employees engaged and motivated will surely find ways to survive and even prosper in these tough economic times; their competitors – those that have not developed the same commitment, dedication and focus – will simply falter.

Dr. Chris Bart, F.C.A is a Professor of Strategic Market Leadership (Strategy and Governance) at McMaster University's DeGroote School of Business and the President of Corporate Missions Inc. in Hamilton, Ontario. Dr. Bart is the author of the best-selling mission implementation and leadership book "A Tale of Two Employees and the Person Who Wanted to Lead Them." The book recently published as an eBook through Amazon, Barnes & Noble and Chapters/Indigo has been a best seller since 2003 and was the #1 best selling business book for 2010.

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