More Than A Flirt . . . Dialaphone Discovers Females Are Fascinated By Smartphones

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Poll finds the direction Brits first turn in the morning - Men turn to their women wereas Women pick up their phones.

Couples in their 20s are more interested in their smartphones than each other first thing in the morning.

Half Britain’s smartphone owners check their mobile within moments of waking, according to new research commissioned by leading online mobile retailer Dialaphone.

The charge is being narrowly led by women, with 52 per cent of them interacting with their smartphone within 10 minutes of opening their eyes.

The female fascination is strongest at the start of the day, with 29 per cent of women who are married or living as married saying their phone is the first thing they look at – only one per cent less than the number who first look at their partner.

It is a marked contrast with males, where 43 per cent first look at their partner, compared to only 18 per cent who look at their smartphone.

Relationship psychologist Honey Langcaster-James pointed to man’s ability to compartmentalise his life.

She said: “It means when they are at work they tend to focus solely on work, and when they are at home they are more focused on their home life.

“Many females today have multiple demands on them. They may find themselves thinking about how they are going to juggle all the demands on them as soon as they wake, whereas males may well wake up with entirely different thoughts on their minds.”

The research was commissioned by leading online smartphone retailer Dialaphone.

Jason Lloyd, head of online at Dialaphone, said: “Over the past few years handsets have undergone the most incredible evolution and are a million miles away from the ungainly simple devices of yester year. Nowadays manufacturers and software houses have given such versatility to the smartphone there are literally thousands of reasons to check your phone first thing in the morning, whether it’s to check the weather forecast, your emails or order a cheeky gift for the one you love.”

The research found that couples in their 20s are more interested in their smartphones than each other first thing in the morning – 54 per cent say their smartphone is the first thing they look at, compared to only 35 per cent who look at their partner first.

“This generation has grown up with mobile phones as a central part of their life, so they rely on them,” said Dr Langcaster-James.

“Their partner is still in the flush of youth, so it’s not that they aren’t pleasing to look at.”

Sixteen per cent of couples say at least one of them is married to their mobile, and couples in their 30s are most likely to feel some jealousy towards the smartphone.

Dr Langcaster-James added: “This particular generation has grown up at a time when they remember not having a mobile phone, so they know that life was do-able without one.

“However, one member of the couple has realised the huge benefits that mobile phones can bring and so, to them, their phone has now become indispensible.

“The best advice is to have an open and non-critical conversation about it and see what you can negotiate between you.”

Mr Lloyd added that mobiles can add a new dimension to people’s home-life as well as their work-life.

“We all love our smartphones, and to have a healthy relationship we have to spend quality time interacting with our other halves. For those who feel passionate about both there are hundreds of ways to combine both to great effect, from games we can play with each other over wifi to applications where we can actually learn more about each other and in theory enhance our relationships.”

Notes to editors:
About the research
Other questions and answers revealed by Vision Critical’s Springboard UK survey of 1007 smartphone users in Britain, who are married or living as married (conducted between 25 and 29 November 2011), included:
At night, what is the last thing you look at?
15% of males look at their mobile
23% of females look at their mobile.
Do you or your partner spend more quality time with your mobile than with each other?
Yes 17%.
Do you annoy your partner by interacting with your mobile while watching tv?
12% do annoy their partner
33% don’t interact with their smartphone while watching tv
49% don’t mind their partner interacting with their smartphone while watching tv.


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Alexander Cowen-Wright
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