London, United Kingdom (PRWEB) February 29, 2012
Buyometric, the UK’s leading aggregator of daily deals, has acquired the London-based online deals website, Hungry Local.
Hungry Local was born out of Hungry Media in January 2011. The service was launched and piloted in the Clapham and Balham areas, to provide local businesses with a sustainable marketing service, offering deals on a local level. By July 2011, the site was running deals across 15 areas of London.
Following the sale, Hungry Local will be run as a standalone service under the new name, Hungry Deals, where the users will be migrated over to the main Buyometric offering. The typical number of new deals available to Hungry Deals members will increase from 5 to over 200 per day.
Paul Fisher, CEO and founder of Buyometric, commented: "The news follows hot-on-the- heels of Buyometric’s partnership with Kate Garraway’s Goodypass, underlining our growth strategy through acquisition and partnerships.
“We are pleased to be able to offer Hungry Local users a wider range of local deals. We have experienced first-hand how personalisation revives consumer interest in local offers and keeps them engaged in the longer term. We’re confident Hungry Local users will respond positively to the change.”
Tom Spink, founder of Hungry Media, added: “We’ve been looking for ways to increase the number of offers we could present to our users on a daily basis, and took the decision that aggregated deals targeted to individual users was the best way to achieve this. We felt this move was the right one in an increasingly crowded market, where rising costs in marketing meant the local model was proving unsustainable.”
Tom Spink will remain in the daily deal space through a move on to Groupon UK.
Notes to editors
Buyometric (http://www.buyometric.com) is the smarter way to find daily deals – sourcing offers from over 50 national and regional UK deal websites, and summarising them in one personalised email a day.
Obsessed with the individuality of the site’s subscribers, the Buyometric team does absolutely everything it can to work out what users want, from running them through picture quizzes to postcode analysis. The system continuously learns what subscribers want by monitoring their actions on the website and assimilating this into a rich ‘Buyometric’ profile, unique to each user. This obsession is paying off: Buyometric has some of the highest customer engagement figures in the industry, highlighted by its email open rates and sales conversions.
Buyometric also helps its subscribers to get the most out of daily deal sites by assisting with any problems they have buying, or redeeming daily deal vouchers. And, as a result, the company has a growing loyal subscriber base.
The business was launched in October 2010 after founder, Paul Fisher, set out to solve the problem of untargeted deal emails. Buyometric was profitable within eight months of launch and is based near London Bridge.
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