The Sounds of Divine Inspiration Ascend From the Page in Americhip's Creative New Magazine Ad for ABC’s “GCB”

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Readers of the next issue of Entertainment Weekly may soon be startled by the heavenly sounding voices that await them in an upcoming ABC print ad for the deliciously fun and wicked new drama, “GCB.”

Los Angeles-based multisensory company, Americhip, and the ABC Television Network have partnered to produce a magazine insert which literally sings the praises of the network's new show, “GCB.” The March 2 issue of Entertainment Weekly includes a paper-thin audio chip embedded in the ad and starts playing the moment a reader flips to the page. Triggered by a patented activation method, the sounds of a celestial harmony come to life instantly -- and just as quickly shut down as the reader moves on through the publication.

"We feel the combination of audio chip technology and print used in this ad captures the essence of the program. It’s fun and entertaining. The sound and the sensory experience resonate with the readers,” said Timothy Clegg, inventor of the technology and CEO of the company producing the piece.

The angelic hum is a tongue-in-cheek expression of the new show's sassy theme -- the ultimate high school “mean girl” returns home to her God-fearing Dallas neighborhood in disgrace after her marriage ends in scandal. Now, as a mother of two, she must face the sins of her past and is hesitant about re-entering this world of opulence, status and salacious rumor mills. She is hopeful for a new start, but soon finds it’s not that easy to escape your past in this tight-knit community. You know what they say about payback, it’s a…

“GCB” premieres Sunday, March 4 (10:01-11:00 p.m., ET) on The ABC Television Network. “GCB” stars Leslie Bibb, Kristin Chenoweth, Annie Potts, Jennifer Aspen, Miriam Shor, Marisol Nichols, Mark Deklin, David James Elliott and Brad Beyer. Based on Kim Gatlin’s hit book, Good Christian Bitches, “GCB” is executive-produced by Robert Harling, Darren Star, Aaron Kaplan, Gretchen J. Berg & Aaron Harberts, and Victor Nelli, Jr. The pilot is written by Harling and executive-produced and directed by Alan Poul. “GCB” is produced by ABC Studios.

About Americhip
Americhip is the global leader in the design, development and manufacture of Multisensory® advertising and marketing technologies to the world’s top advertising agencies and Fortune 500 companies. Since its founding in 2001, the company, with offices worldwide in 20 cities and 4 continents has become the partner-of-choice to global businesses wanting to find new and innovative ways to intimately connect with their customer base.

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Dan Jordan
Americhip
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