AffiliateTraction and buy.at Form Strategic Performance Marketing Partnership

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Leading performance marketing agency, AffiliateTraction has joined forces with global affiliate network, buy.at to offer strategic affiliate marketing solutions for advertisers.

We are thrilled to be establishing a solid relationship with AffiliateTraction, an admired and reputable key player within the performance channel.

Leading performance marketing agency, AffiliateTraction has joined forces with global affiliate network, buy.at to offer strategic affiliate marketing solutions for advertisers. Through the partnership, high profile brands including SKECHERS, Spencer’s Gifts, Mattel Shop, SOCCER.com and Precious Moments™ are now available to buy.at affiliates. Bringing together market-leading tools and technology, as well as unrivalled levels of account management, the agency and network will collaborate to maximize online presence and ROI for clients.

With over a decade of industry experience and through long-term relationships directly with top internet retailers, many of which fall within the Internet Retailer Top 500, AffiliateTraction and buy.at provide online publishers with a range of opportunities through the performance channel. buy.at’s global reach and proprietary tools coupled with AffiliateTraction’s all-inclusive affiliate management services will focus on delivering results, building long-term strategic partnerships with key publishers, and introducing new, relevant niche sites within specific verticals for advertisers to engage with.

Kim Salvino, Head of Publishers for buy.at says: “We are thrilled to be establishing a solid relationship with AffiliateTraction, an admired and reputable key player within the performance channel. At buy.at, we believe our reputation for proactive service focused around growing affiliate programs in line with advertisers’ goals, will prove invaluable. We look forward to working closely with AffiliateTraction’s team to build on existing foundations to drive our affiliate programs to even greater heights.”

Greg Shepard, CEO of AffiliateTraction says: “Digital Window have established themselves as a leader in the global affiliate space, and we are excited about the opportunity to continue growing our relationship to better benefit everyone involved – Clients, Publishers, Network and Agency – all will both benefit from our close working relationship. Buy.at offers American merchants access to UK and EU publishers selling American products to Americans. With intuitive and integrated systems, fantastic local and global publishers, and robust support, this relationship is a win-win for everyone involved to grow domestically and internationally.”

As the relationship grows in 2012, buy.at anticipates expanding the partnership into the UK and European markets through the global affiliation with sister networks Affiliate Window and zanox.

For buy.at press inquiries, please contact:
Lisa Chaikin
PR Manager – UK & US
Affiliate Window & buy.at
e: lisa(dot)chaikin(at)digitalwindow(dot)com
t: 020 7553 0333

For AffiliateTraction inquiries, please contact:
Marty Bickford
Managing Director, United States
e: Marty(dot)Bickford(at)afftraction(dot)com
t: 831.464.1441

About buy.at
buy.at is a global affiliate network driving growth for hundreds of leading advertisers. Built on a culture of innovation and more than a decade of industry experience, buy.at adds value to a client's existing marketing strategy to maximise online results. This solution provides one platform with direct input from local support and expertise. Partners of the network benefit from a suite of comprehensive tools and technologies, supported by proactive account management and technical teams. As a pioneer of the "open-network" approach, buy.at enables advertisers and publishers to communicate directly to engender trust, improve performance, and build strong relationships.

About AffiliateTraction
AffiliateTraction is a full-service performance marketing agency that specializes in incubating, managing, growing, and promoting affiliate programs for top internet retailers. AffiliateTraction is the most seasoned in the performance marketing industry and boasts the largest agency of its kind in the US. Founded in 2000 by Greg Shepard, CEO, AffiliateTraction is retained by midmarket to enterprise-level organizations to expand their presence in online performance marketing through active management of multiple networks and direct publisher relationships. AffiliateTraction is an all-inclusive agency that provides clients with the essential tools, support, and technology to succeed.

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Marty Bickford

Lisa Chaikin