Nutrex Hawaii Launches Once Per Day 12 mg BioAstin Hawaiian Astaxanthin; Powerful Carotenoid Naturally Supports Skin, Eye, and Joint Health

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Nutrex Hawaii launches first and strongest once per day 12 mg Hawaiian Astaxanthin product to provide consumers natural skin, eye and joint health support

New 12MG BioAstin Hawaiian Astaxanthin supports joint and tendon health, skin health, and eye and brain health

New 12MG BioAstin Hawaiian Astaxanthin is the first and strongest once per day formula on the market and meets growing consumer demand for a superior astaxanthin product.

To meet growing consumer demand for natural astaxanthin, Nutrex Hawaii, manufacturer of BioAstin Hawaiian Astaxanthin and Hawaiian Spirulina Pacifica, announced today the launch of its once per day 12 mg BioAstin Hawaiian Astaxanthin formula. The new super strength formula is available online at and may be purchased for 30 percent off using the code 30off now through March 31, 2012. This discount is offered as an introductory special so consumers can try the product while retailers make arrangements to get it on their shelves.

“The clinically proven supercharged antioxidant benefits of Astaxanthin are unmatched,” said Bob Capelli, Vice President Sales & Marketing, Nutrex Hawaii and author of Natural Astaxanthin: King of the Carotenoids. “Our new 12MG BioAstin Hawaiian Astaxanthin is the first and strongest once per day formula on the market and meets growing consumer demand for a superior astaxanthin product.”

Astaxanthin is considered the king of the carotenoids and combats ongoing oxidative stress and supports overall skin, eye, cellular, joint and tendon health. Nutrex Hawaii’s pure Hawaiian Astaxanthin products began to see tremendous attention last year when the Dr. Oz Show featured it as “the number one supplement you’ve never heard of that you should be taking”. This stirred up such excitement that it created a worldwide shortage of Astaxanthin.

“Cultivating natural astaxanthin is a tricky business and we are working day and night to keep up with the demand,” said Gerald Cysewski, PhD, Executive VP and Chief Science Officer, Nutrex Hawaii. “The conditions in our biosecure zone on the pristine coast of Kona, Hawaii provide the ideal place to grow microalgae.”

Nutrex Hawaii’s powerhouse microalgae product line-up also includes BioAstin Supreme (vegan) and MD Formulas condition-specific formulas including DermaAstin, JointAstin, CardioAstin EyeAstin and OmegaAstin.

All Nutrex Hawaii products are produced on an environmentally friendly 90 acre microalgae farm on the West Coast of Kona, Hawaii. They are pesticide and herbicide free, non GMOP and contain no gluten, lactose, preservatives or solvents.
About Nutrex Hawaii
Founded with the goal of harnessing the benefits of microalgae to alleviate malnutrition and promote health, Nutrex Hawaii is the global leader in microalgae production and technology. Nutrex Hawaii is a subsidiary of Cyanotech Corporation, the first microalgae company in the world to obtain quality management standards ISO 9001:2000 certification and is GMP-certified by the Natural Products Association.

Multimedia resources available:

  •     Cyanotech’s National Medical Report
  •     Scientific Research Library
  •     Dr. Mercola interviewing Bob Capelli on Astaxanthin benefits


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Traci Kantowski

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